16 May 2008Newsletter SubscriptionEmail this Page

Volume 20 - Issue No: 73








Media, Advertising & Marketing Watch

BARC to invest Rs 1 bn in setting up TV ratings system
 Broadcast Audience Research Council to invest Rs 1 billion to set up a TV ratings measurement system.

 

Ad Pick
'Wanna be cool?' - Horlicks' new TVC
"Wanna" be cool? "Wanna" impress your “gal” in the classroom? Just grab the “cool” Horlicks shade...And IMPRESS your little pretty maid.

Other Media, Advertising & Marketing Watch
Enil Q4 revenue up 47% to Rs 669 million
 ENIL's standalone revenue up 47% at Rs 669 million for Q4 FY'08; net profit stands at 71 million.

Comcast, Star ink US distrib deal
Comcast-owned International Networks to represent Star's five Indian channels to MSOs in the US.

Big FM acquires new inventory in Ahmedabad, Chandigarh

Saatchi Direct, gets new name; to strenghten 'Lovemarks'

Lynn de Souza is chairman & CEO of Lintas Media Group

Ikya appoints Parker as chairman

Limca resorts to OOH for ad campaign

CN to air The Marvelous Misadventures of Flapjack

Vijay Amritraj is brand ambassador for Bangalore 10K run

Bus conductors to hawk Mysore Sandal soap in Bangalore

History channel to air new series of History Rocks

TCL launches new LCD range

Panasonic launches IP communication solutions

TV Ratings
Top 10 Programmes (27/04/2008 to 03/05/2008)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (27/04/2008 to 03/05/2008)
MAX
Star Plus
Zee TV
Sun TV
Zee Cinema

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		• Lynn de Souza is Chairman & CEO of Lintas Media Group
    		• Witco repositions itself as fashion and lifestyle brand
    		• Limca taps into truck art to connect with consumers
    		• Jingle beeps
    		• World Sport Group sees huge premium on IPL media rights
    		• Honda’s compact car Jazz launch likely by 2009 end
    Source: Hindu Business Line
      
    		• Coca Cola launches out-of-home initiative for Limca
    		• Modi scotches rumours of Warne's pullout from IPL
    Source: Hindu
     
    		• Yahoo launches new service for advertisers
    		• Ybrant to buy US firm for Rs 400cr
    		• DishTV to launch captive satellite by June-end
    Source: Business Standard
      
    		• ‘Digital advertising is at tipping point’
    Source: Sify
      
    		• TV serials to now get a comic book avtaar
    Source: CNN-IBN
      
    		• UTV to have independent Hollywood venture
    Source: DNA
      
    		• Chandra taps SRK’s boost from IPL to propel Dish TV
    		• Eureka Forbes to launch new product AquaSure
    		• Icahn to run board slate for Yahoo: Sources
    Source: Financial Express
      
    		• TAM opposes govt's move to regulate TV ratings
    		• IPL turns into punter paradise, betting crosses Rs 6K cr
    		• Luxury for private consumption is regressive
    		• Lowe plans to make India its global outsourcing hub
    Source: Economic Times
      
    		• Turner Unveils TVinContext, Groundbreaking Ad System
    Source: Media Newsline
      
    		• Media giant CBS acquires Internet content firm CNET for $1.8 billion
    Source: domain-B
      
    		• Rediffusion/DYR scores at Clio Future Gold Young Creatives
    		• Yahoo! India launches New Yahoo! Search Marketing Platform
    Source: Moneycontrol.com
      
    		• Tata Indicom seeking top Ad agencies for creative duties
    Source: TelecomTiger
     
    		• Modi scotches rumours of Warne's pullout from IPL
    		• IPL tops TV ratings
    Source: Times of India
      
    		• Madras HC stays removal of hoardings in sub urban areas
    Source: Indlaw.com
     
    International News
    		• Del Monte Appoints First CMO
    		• Warren Cowan Dies at 87
    		• JWT Appoints Barclay ECD
    		• Michelin Seeks New Shop for Consumer Biz
    		• MTV Tr3s Offers Youth Insights
    		• Burlington Coat Taps C-K, Initiative
    		• IAB: Web Ad Spend Tops Cable, Radio
    		• CBS Agrees to Buy CNET for $1.8 Bil.
    Source: Ad Week
     
    		• Sorenstam Still in Endorsement Game
    		• Study: Gay, Lesbian Consumers Favor 'Friendly' Brands
    		• Gatorade, Tomlinson Don't Sweat the Details
    		• TaylorMade Touts Garcia Victory
    Source: Brand Week
     
    		• Time Inc. Relaunches Health.com as Portal
    Source: Media Week
     
    		• New 'Ad Database' Site Offers Online Ad Opportunities
    Source: Editor & Publisher
     
    		• ITV battles advertising downturn
    Source: BBC News
    		• Mobile advertisement revenues to boom in 2010
    Source: Hit Search
     
    		• US Online Ad Revenue Hit $21.2B in 2007
    Source: NY Times
     
    		• Greater Philadelphia Tourism Marketing spending $2M on ads
    		• Report: 23% drop in online ad rates from economic slowdown
    Source: Bizjournals
     
    		• Animation Advertisements Light Up in the Subway
    Source: Wired News
     
    		• Drug ad effects on people need more study: FDA
    Source: Reuters
     
    		• McCann takes Nike creative
    Source: Marketing-Interactive
     
    		• Drug ad effects on people need more study: FDA
    Source: Reuters
     
    		• eMarketer Lowers Social Network Advertising Projections
    Source: Search Engine Watch
    Every endeavour is made to make sure that the links given are valid. However, since the archiving systems differ across various sites, Indiantelevision.com cannot guarantee their validity after a day of posting.   Subscribe to this Newsletter: Click here
    For Feedback: Click here
    Unsubscribe to this Newsletter: Click here
    For Archives: Click here
    Indian Television Dot Com Pvt Ltd, 318, Kuber Complex, Opp. Laxmi Industrial Estate, New Link Road, Andheri (W), Mumbai-400 053, INDIA.
    Tel: 0091-22-40666777 Fax: 0091-22-2674 0644
    The Ad Linx Reporter is an Indian Television Dot Com publication.
    © 2001-2007 All Rights Reserved
    www.indiantelevision.com
    *If you are not able to see the mailer, please click here
    Please add adlinx@es1.indiantelevision.com to your Address Book to ensure that this newsletter does not land in your bulk folder.