Indiantelevision.com Team

(15 May 2008 2:30 pm)

MUMBAI: Lowe Worlwide has promoted long-time Lintas India executive Lynn de Souza to the post of chairman and CEO of Lintas Media Group (LMG), effective May.

In her new role, Lynn will report to Lowe Worldwide CEO Stephen Gatfield.

Prior to the promotion, de Souza's was Lintas India director media services, overseeing seven specialised media divisions namely Initiative Media, Insight, Interactions, Intellect, Digital Initiatives, Media Futures and Second Opinion.

The divisions, which were recently married into the LMG, provide advertisers and media houses with media planning, buying and review services.

"The media services industry in India is well on its way to maturity, and the opportunities before us are endless. Dominance and control are giving way to mutually beneficial partnerships, collaborations, and the willingness and ability to achieve growth together rather than at the expense of another. Lintas Media Group believes wholeheartedly that collaboration with all entities that work for the overall success of the brand is necessary - be they clients, media owners, creative agencies, specialist communication agencies, the trade - and I believe that our internal re-organisation and refocus to make this happen will become very evident as we go along," said de Souza.

de Souza was the first one to start and run India's first media buying agency - Initiative Media.

Furthermore, apart from re-organising the divisions into a set of collectives and collaboratives to intensify focus on clients and aggravate regional growth, the company has also appointed Sudha Natrajan and NP Sathyamurthy as joint presidents. They will be heading specific client collectives and regional collectives.