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Volume 20 - Issue No: 40








Media, Advertising & Marketing Watch

Digital media offers triple play opportunity for broadcasters
 Broadcasters have opportunity to explore the three screens: broadcast, net and mobile. TV channels can create online and mobile communities around shows.

Digital platforms need to tap consumer's spending power

 

Radio poised for rapid OOH growth
 Advertiser apathy and crippling music royalties are eating away at the FM radio indstry in the country.

Guidelines for news channels to make 'stings' difficult
 Breach of privacy key to Guidelines, news channels must justify modus operandi as proportionate to subject matter in all circumstances.

Film industry needs to look beyond box office
 Indian film industry has to tap revenue beyond the BO as film production and marketing costs are going up.

Int'l film co-productions vital for growth: Frames panel

What ails media as a responsible vehicle?

Digital cinema likely to revamp the way content

Bhaskar Group’s My FM to send listeners to Singapore

Sunfeast is main sponsor of Procam's 10K Bangalore run

Cartoon Network France to launch telenovela Flinderella

Patuadi, Shastri to pick DLF Player of the League

B.A.G Films and Media to launch E24 on 27 March

TV Ratings
Top 10 Programmes (09/03/2008 to 15/03/2008)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (09/03/2008 to 15/03/2008)
Zee TV
Star Plus
Sun TV
Sony Entertainment TV
Gemini TV

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		• ‘Mobile phone radio offers revenue-earning opportunity’
    		• ‘FM radio biz can beat projections’
    		• IT’s all about branding
    		• Eventful branding
    		• What’s surrogate about advertising?
    		• The theory of consumptive evolution
    		• ‘Reviving sales of the 2 brands will be a challenge’
    		• The brands should remain British: Tata
    		• Retail ads in print grow 4%
    Source: Hindu Business Line
     
    		• BCCI and IPL strike website deal with US firm for $50m
    Source: MSN India
     
    		• Neo Sports battling IPL, SRK for ad money
    Source: Moneycontrol.com
     
    		• No salvation for Europe’s car maker
    Source: Livemint
     
    		• True Religion launches National Consumer Advertising Campaign
    Source: Fibre2fashion.com
      
    		• Hathway disappoints cricket fans again
    Source: The Hindu
     
    		• Neo to reap Rs 70 crore from India-South Africa test series
    		• Adweek to hit Indian stands soon
    		• Delhi HC asks govt for report on TV programming code
    		• DLF to add Ferragamo to luxury brand portfolio
    		• `We will supply engines for both brands`
    		• Salons to sell Label.m products
    		• Indians among top three brand conscious: Nielsen
    Source: Business-Standard
     
    		• Goafest 2008: Picture of a united Indian ad industry
    		• IPL faces bouncers on business pitch
    		• Global players eye flourishing Indian entertainment industry
    Source: Economic Times
     
    		• India among 'most brand conscious countries' globally: Survey
    		• Buy, globalise, brand with Tatas'
    Source:Times of India
     
    		• Maruti launches Swift DZire for A3 group
    		•  Buy gives Tata a fresh branding challenge
    Source: Financial Express
     
    International News
    		• Carnival Eyes 7 in $70 Mil.+ Pitch
    		• Survey: Alternative Media Surges
    		• Sony Ericsson Loses Marketing Chief
    		• Digitas Gains Foothold in India
    Source: Ad Week
     
    		• Smashing Pumpkins File Suit Over Pepsi Stuff Promo
    		• Honest Tea Brews Mainstream Product Line
    Source: Brand Week
     
    		• P&G to Sponsor Debut of USA’s ‘Plain Sight’
    Source: TV Week
     
    		• Hallmark Channel to Produce 30 Movies in '08
    		• Report: 'Alternative Media' Spend to Surge in '08
    Source: Media Week
     
    		• TrialPay offers another solution for advertisers, etailers
    Source: BizReport.com
     
    		• Current launches user-generated ads with O2
    Source: Advanced - Television
    		• Google ad viewership up 3 pct on comsCore: sources
    Source: Reuters
     
    		• BBC’s TV Licensing unveils new communications campaign, trademark
    Source: DM Europe
     
    		• Future strengthens games advertising team
    		• Disney appoints VP of media advertising
    Source: www.mad.co.uk
     
    		•  Asia Media expands digital ad coverage
    Source: Marketing-interactive.com
     
    		• British Gas rapped over misleading TV ad
    Source: London Stock Exchange
     
    		• Reagan "Morning in America" ad man Hal Riney dies
    Source: Yahoo
     
    		• Support the ban on advertising of junk food to children
    Source: Diabetes UK
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