Movies

Film industry needs to look beyond box office

















MUMBAI: Tapping revenues beyond the box office is a challenge that the Indian film industry has to wake up to. This is particularly important when film production and marketing costs are going up.


Kick-starting the session on "Rethinking Fim Marketing and Distribution: Beyond Box Office" at Ficci-Frames here today, Moser Baer entertainment business CEO Harish Dayani said that only two per cent of India‘s population go to the cinema theatres to watch a film. Even as this percentage is declining, the game is to tap the remaining 98 per cent.


The need of the hour is to deliver the product to the consumers at their convenience without leaving any room for piracy which takes away a major chunk of the box office revenues.


Speaking on the scope that online distribution of films throws up, Rajshri Productions director Rajjat A Barjatya said: "We released the film Vivah simultaneously in 200 screens in India and 100 screens overseas as well as online. We got a whooping 6500 downloads worldwide. Online contributed to 50 per cent of our total revenues. The entire model turned out very well and that shows the future of online distribution."


Box office collections, however, stay as the major revenue earner for films. "Film is a brand which needs to be established well. This happens only at the box office and then the brand is ready to be exploited on other platforms. No one would buy an unknown brand," said Sony Pictures India CEO Uday Singh. The Sony distribution company recently diversified into film production and released Saawariya which fared average at the box office.


Indian filmmakers have started exploiting various revenue streams including merchandising. Mates CEO Darshana Bhalla cited the example of blockbuster film Om Shanti Om which earned 63 per cent through box office collections, but also raked in revenues from merchandising. OSO tied up with retail chain Shoppers Stop and organized fashion shows to promote the film. Home video accounted for 15 per cent of the film‘s gross earnings.

Another trend gaining currency is in-film placement of products.


Speaking at the session, Reliance Entertainment chief marketing officer Saurabh Varma said: "One will mainly see film merchandising on stationary, apparels and special items created around the subject of the movie."

Not a very unusual area of discussion, but gaming was another aspect touched upon by Varma. "In the past we have seen a few films coming up with post release games, some of which have been successful. Dhoom 2 is the prime example of the same. It was only after the film‘s success that the makers
decided a game on the same," he said.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/16/Oddball_0.jpg?itok=BG9dmZ7E
Oddball Motion Pictures gets Rs 250 cr for film production

MUMBAI: Oddball Motion Pictures, founded by filmmaker Nitin Upadhyaya, announced its association with Chanda Group where the latter will be funding a seed capital of up to Rs 250 crore for the feature films and original digital video content that will be exclusively developed and produced by...

Movies Movies On Mutiple Platforms
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/15/rmy_0.jpg?itok=lL8qydAg
Cast & crew of 21 sarfarosh: saragarhi 1897 celebrate army day with the 7th Battalion of sikh regiment of the indian army

The cast & crew of 21 Sarfarosh: Saragarhi 1897 commemorated the Army day with the Soldiers of Sikh regiment of Indian army. Actors Mohit Raina & Mukul Dev personally took the soldiers of the Sikh regiment on the tour of the set in Aamgaon where the epic battle of Saragarhi is currently...

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/27/manav.jpg?itok=AdsRwhZX
Watch the world television premier of "Nirahua Hindustani"on 30th december at 1 PM only on Dabangg

SABGROUP’S foremost regional channel – Dabangg is geared for the World Television Premier of the highest revenue grossing Bhojpuri Blockbuster of all times, ‘Nirahua Hindustani’. The telecast will air on the 30th December,2017 at 1pm, followed by the repeat at 8pm.

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/26/Parikshit-Dar3.jpg?itok=9KjDQiNB
BookMyShow reveals how India entertained itself in 2017

As the year comes to a close, BookMyShow looks back at what entertained India this year, from movies to plays, sports, events and music. In 2017, millions of Indians reached out to BookMyShow to meet their entertainment demands basis which the platform is delighted to present #Bestof2017*.

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/22/irfaan.jpg?itok=mWT-Q4_W
Catch Bollywood Actor Irrfan Khan this Week on Off Centre

MUMBAI: This week on Off Centre, Anuradha Sengupta talks to one of the finest Bollywood actors in the industry, Irrfan Khan. From being noticed and welcomed as a romantic lead after 22 years in business to his latest release and love, sex, romance in today’s time, he expresses his views and...

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/15/secret-superstar.jpg?itok=6yxH51NX
Zee Studios International's Secret Superstar hits it big in Taiwan

Zee Studios International has collected $700,681 from its release of Aamir Khan-starrer Secret Superstar in Taiwan, making the movie the widest Bollywood film in the country. The film, which also features Zaira Wasim, lit up the box office in India. The distribution company began the next phase of...

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/08/zee-studio.jpg?itok=1xtV1Jhc
Zee Studio to premiere the post-apocalyptic horror drama - MAGGIE!

Zee Studio, the hollywood movie destination, brings the Indian television premiere of Maggie. Starring multi-award winner Arnold Schwarzenegger and Academy Award-nominee, Abigail Breslin, this post-apocalyptic drama premieres on 10 December 2017, Sunday at 12 noon and 9 pm.

Movies Hollywood
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/01/sanjay.jpg?itok=sJJUMOP8
Demonetisation, decline in govt ads impact UFO Q2 numbers

BENGALURU: Indian digital cinema distribution network and in-cinema advertising platform UFO Moviez Ltd (UFO) reported a 12.8 percent year-on-year (y-o-y) decline in consolidated operating revenue for the quarter ended 30 September 2017 (Q2 FY 2017-18) as compared with the corresponding year ago...

Movies Movies On Mutiple Platforms
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/25/Madhavan_0.jpg?itok=AcPIL5R4
The modern day economics of film financing

Only 2 per cent of the total movies released in 2016 in the US were computer graphic (CG) animation, yet they grossed more than 21 per cent of the US box office collection. Strong animation brands have longer shelf-life and generate revenue for years.

Movies International

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories