24 March 2008Newsletter SubscriptionEmail this Page

Volume 20 - Issue No: 37








Media, Advertising & Marketing Watch

Govt, IBF to meet next week on surrogate ads issue
 Advertisers and IBF delegates to meet I&B minister early next week; to sort tickly issues relating to surrogate advertising.

 

Carriage: Tam to stop connectivity report
 Tam to stop 'Connectivity Report' which maps channel's presence in particular markets & bands in which they are available; industry expects some correction in carriage fees.

MIB convenes Cas extension meeting on 4 April
 I&B ministry convenes meeting on 4 April with Trai, delegates of broadcasters, MSOs and LCOs to give final touches to the extension of Cas in the three metros as well as 55 other cities.

PPC signs Kukunoor to direct sports-based film
 PPC ropes in Kukunoor to direct a big budget sports-based film; starcast by April and release expected in mid-2009.

Asia Pacific Media Forum 2008 kicks off in Bali on 4 June

Affordable communication key to connecting rural India

NetApp to meet Maya Ent's data storage requirements

MSO Alliance seeks to expand membership

Disney Media announces key appointments in EMEA
Disney characters available for mobile download
BBC launches two kids' magazines in Singapore

BBC Worldwide launches website for France

Wasp3D signs IQ Broadcast as channel partner for UK

Ad Mad World!
Stumped!!!

TV Ratings
Top 10 Programmes (02/03/2008 to 08/03/2008)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (02/03/2008 to 08/03/2008)
Star Sports
Zee TV
Star Plus
DD1
Sony Entertainment TV
Sun TV
Maa Telugu

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		• Media content going digital in a big way
    		• Hollywood investors eying Indian entertainment industry: Variety
    		• FMCG cos duty-bound to raise product prices
    Source: Economic Times
     
    		• Indian sherwani finds place in Armani collection
    		• Ford to pay for brands' pension fund deficit
    Source:Times of India
      
    		• MAA unveils crisp, conspicuous logo
    Source: The Hindu
     
    		• ICL ‘dares’ IPL to play a Twenty20 decider
    		• May slams Indian board for ban on ICL players
    Source: Indian Express
      
    		• Katrina Kaif To Endorse Pepsi’s Slice
    Source: TopNews
     
    		• ‘Ban marketing junk food to children'
    Source:DNA
    		• Sony eyes big ad gains from IPL
    		• Sulekha.com plans IPO next year
    		• L`Oreal India`s beauty grows with time
    Source: Business-Standard
     
    		• Joost buys Nimbus clip rights
    		• Foreign tourism portals woo Indians with attractive marketing strategies
    		• TVS launches Apache RTR 160 in Hyderabad
    		• Meet on brand-related issues
    		• Ban on surrogate ads may cost broadcasters Rs 200 cr a year
    Source: Hindu Business Line
      
    		• Mahindras, Chrysler lock horns over 'jeep'
    Source: Sify
      
    		•  Trailing Pepsi in India, Coke wants to cash in on ‘advantage portfolio’
    		•  Tata Sky changes ad-revenue model
    Source: Financial Express
     
    International News
    		• Initiative Taps Exec on Cadbury
    		• Tiger Swings for Gatorade
    		• Sears Aids Prom-Dress Sharing on Facebook
    Source: Ad Week
     
    		• VW Gives People What They Want: A Talking Car
    		• Dial Restyles Pure & Natural As Purer and More Natural
    Source: Brand Week
     
    		• Media groups share content in ad deals
    Source: Interactive Investor International
     
    		• Greystripe, MoConDi to offer ad-sponsored mobile gaming to MeYou community
    		• PicApp ad-sponsored imaging launches in public beta
    Source: DM Europe
     
    		• Starcraft picks up advertising awards
    Source: Trade Only Today
    		• Food industry advertising draws fire from children's health advocates
    Source: International Herald Tribune
     
    		•  Middlesea Insurance launches new advertising campaign
    Source: Malta Independent Online
     
    		• Lukewarm advertising for Sri Lanka Test
    Source: The Nation Newspaper
     
    		• New ad mocks McCain as 'Hero of France': report
    Source: MarketWatch
     
    		• Ad Giant Focus of Phone Spam Backlash
    Source: CRI Online
     
    		• The Weather Channel Launches Mobile Video Ad Program
    Source: ShootOnline
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