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NetApp to meet Maya Ent's data storage requirements
 
Indiantelevision.com Team

(21 March 2008 2:00 pm)

 

BANGALORE: Mumbai-based animation and SFX studio Maya Entertainment Ltd (MEL) announced that it has deployed NetApp's enterprise class FAS 3050 clustered storage system to meet its growing data storage needs.

 

"We have over 300 artists working on powerful work stations, and we generate and process almost 100 GB of digital data a day in real time," said MEL EVP and business head (services) Jai Natarajan.

"Besides, there is a continuous collaboration between multiple artists on a superfast computer network. The work has to be shared seamlessly between our Mumbai and Delhi studios," added Natarajan.

From the data storage perspective, Natrajan spoke of the major challenges that animation studios face today, some of which include: (1) increasing complexity of projects and types of data that needed to be handled – this included high-definition (HD) video, stereoscopy, etc; (2) stiff client deadlines for which data must be available continuously for nonstop work; (3) stringent client requirements for maintaining data backup and security; (4) longer archival times are required so that content can be reused. Content reuse is the key to delivering projects on time, and hence, data lifecycle is becoming longer, informed Natarajan.

"For the animation industry scalability of technical infrastructure is one of the most important factors. Technology assets must be utilised most effectively and efficiently, especially the data storage infrastructure. Data back-up and security processes are going to be essential for this industry," said Natarajan.

"While we utilise a combination of online and nearline storage, our critical data is served from the NetApp storage system across a high-speed data network. So far, performance and scalability of the NetApp storage systems have been up to our expectations," added Natarajan.

 
NetApp marketing director for India Soumitra Agarwal revealed, "As per NASSCOM estimates, the digital animation industry in India will be close to US$ 900 million by 2010. Production houses are increasingly relying on powerful data storage systems to produce high-quality output, on time and within budget." He also said that industry estimates put the animation industry size to $80 billion by 2010.

Agarwal pegs the present size of the networked storage market in India to around $200 million per annum. Presently in India, the total amount of fresh data being generated across all segments of technology users was estimated to be between 30,000 to 40,000 terrabytes (TB) per annum. At present, animation studios accounted for about seven to eight per cent of NettApps revenues in India. According to Agarwal, NetApp has a 28 per cent market share in the data storage market in India.

Some of the major projects that would require creating and processing a large quantum of data in MEL's kitty include two HD international animation television serials for the UK and US markets, 72 minutes of high-end animation for Bollywood movie Toonpur Ka Superhero, starring the husband-wife duo of Ajay Devgan and Kajol, and a co-production partnership with tennis ace Leander Paes to develop a TV series.

 
 
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