19 March 2008Newsletter SubscriptionEmail this Page

Volume 20 - Issue No: 34








Adex Analysis








 

Snapshot of Personal Care ad on TV during 2007
 Personal Care industry sees 23 per cent rise in TV advertising during 2007 compared to 2006 - AdEx India Analysis.

 

Media, Advertising & Marketing Watch
DTH licence fees to be rationalised, FDI cap reviewed: MIB
 Govt to rationalise licence fees for DTH; is reviewing FDI cap to keep it at 74% in case of infrastructure and platform services like teleports, DTH & HITS, says I&B secretary.

Offer competitive prices to DTH or face regulation: Trai to broadcasters

HITS policy to be announced in a month: Asha Swarup
 Govt. accepts Trai's recommendations on Headend-In-The-Sky except allowing it on Ku-band & using foreign satellite, policy to be ready in a month, says I&B secretary Swarup.

Avitel to do VFX, animation for 14 Hindi films
 Avitel Post Studioz has a lineup of 14 films in its kitty; list includes Heroes, God Tussi Great Ho, EMI, Loot and Khel Khe.

Avitel steps up on studio expansion

Lintas, Pinstorm in 'performance alliance' for digital ads

Government bans surrogate ads through notification

Sanjay Gupta to direct Vijay Mallya's IPL film

ABBY at Goafest receives 3800 entries

NGTI ties up with broadcasters for its global adventure series

Star Plus to settle disputes in Aap Ki Kachehri

Nat Geo to present Rising Star Student Prize in October

BigFlicks to show Raj Television's content for free

TV Ratings
Top 10 Programmes (02/03/2008 to 08/03/2008)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (02/03/2008 to 08/03/2008)
Star Sports
Zee TV
Star Plus
DD1
Sony Entertainment TV
Sun TV
Maa Telugu

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		• IPL matches World Cup in advertisement rates
    		• IPL's official beverage partner Pepsi pours in $12.5 mn
    		• IPL matches World Cup in ad rates
    		• Future plans TV Lounge for liquor, tobacco
    		• Govt issues notification banning surrogate liquor ads
    		• Thirst week of April
    		• Fair-weather friends
    		• On a gong & a prayer
    		• Cash & wary
    		• Check out the brand launches of this week
    		• Small is good: Less corporate by design
    		• Welcome to marketers' hangout zones
    		• The truth about youth
    		• Men-O-Pause
    Source: Economic Times
     
    		• Unilever objects to GroupM co-pitching for P&G business
    		• The week’s buzz on ad and media folks
    		• Ad Value | Why do agencies pull out of awards?
    		• Lintas and Pinstorm tie up for digital advertising
    		• Ad review | ‘It’s fine to break the rules ...but let’s start with an idea’
    Source: Livemint
     
    		• Jivox launches India operations
    Source:Sify
     
    		• Dhoni's brand value raised his price: Chandrasekhar
    Source:DNA
      
    		•  Lintas ties up with digital ad firm Pinstorm
    		• International luxury brands bet big on India
    		•  Stars to pep up Super Kings
    		•  Hindustan Latex to change name
    Source: Financial Express
     
    		• HolidayIQ unveils in-video advertisement
    		•  I&B cracks whip on surrogate ads
    Source: Times of India
     
    		• Internet a big contender for ad space
    		• Lintas Media, Pinstorm in tie-up for pay-for-performance
    		• Lakme Fashion Week sponsors
    		• Actor Vijay stars for Chennai Super Kings
    		• Techfront bags rights to screen Indo-SA cricket series
    Source: Hindu Business Line
      
    		• Govt plans to crack down on surrogate liquor, tobacco ads
    Source: Indian Express
     
    		• Beer market to froth with MNC brands
    		• Technology Frontiers inks deals with Future Group, BCCI
    		• IPL's Chennai team signs brand ambassadors
    Source: Business-Standard
      
     
    International News
    		• Fallon Taps Saatchi Exec as New CEO
    		• 360i Buys Development Shop i33
    		• Scion Reaches Out With Street Displays
    		• Cannes Film Jury: All Screens Welcome
    		• Massive, EA Extend Ad Relationship
    		• TargetCast Names Digital Media Chief
    		• WWE Paves Virtual 'Road to Wrestlemania'
    		• Giant Eagle Goes Into Play
    Source: Ad Week
     
    		• Huggies Goes to the Movies
    Source: Brand Week
     
    		• Outdoor Up 7% in '07
    		• Foster Joins Fallon N.A. as CEO
    Source: Media Week
     
    		• Analysts Forecast Small Rise in ’08 Ad Spending
    Source: TV Week
     
    		• Space Advertising Plan Thrown in Doubt
    Source: Digital Chosun
    		• New York Times February ad revenue falls
    Source: Reuters
     
    		• Haier rolls out an advertising blitz on buses, TV and billboards
    Source: Current.com.au
     
    		• Advertising network attacked for data gathering system
    Source: Computing
     
    		• VoloMedia raises $3.5M for download advertising and metrics
    Source: The Industry Standard
     
    		• China Media Group Corporation to Pursue Outdoor Advertising Joint Venture With Premium AG Sdn. Bhd.
    Source: CNNMoney.com
     
    		• Disney-ABC capitalizes on popular shows online
    Source: MarketWatch
     
    		• Kenya: Radio Tilts Advertising in Favour of Rural Consumers
    Source: AllAfrica.com
    Every endeavour is made to make sure that the links given are valid. However, since the archiving systems differ across various sites, Indiantelevision.com cannot guarantee their validity after a day of posting.   Subscribe to this Newsletter: Click here
    For Feedback: Click here
    Unsubscribe to this Newsletter: Click here
    For Archives: Click here
    Indian Television Dot Com Pvt Ltd, 318, Kuber Complex, Opp. Laxmi Industrial Estate, New Link Road, Andheri (W), Mumbai-400 053, INDIA.
    Tel: 0091-22-40666777 Fax: 0091-22-2674 0644
    The Ad Linx Reporter is an Indian Television Dot Com publication.
    © 2001-2007 All Rights Reserved
    www.indiantelevision.com
    *If you are not able to see the mailer, please click here
    Please add adlinx@es1.indiantelevision.com to your Address Book to ensure that this newsletter does not land in your bulk folder.