18 March 2008Newsletter SubscriptionEmail this Page

Volume 20 - Issue No: 33








Executive Dossier








 

'Zee's largest bouquet makes it the best prepared network for digitalisation'
 Interview with Zee Entertainment Enterprises Ltd President, Head - Revenue Joy Chakraborthy

 

Media, Advertising & Marketing Watch
Indian E&M to become Rs 1.16 Trillion industry by 2012
 Ficci-PricewaterhouseCoopers 2008 Report on Indian media and entertainment projects industry to grow by 18 per cent cumulatively in next 5 yrs to reach Rs 1.157 trillion by 2012.

Ficci-Frames 2008 to be flagged off by I&B minister on 25 March

TV industry to cross $11.5 billion by 2012: MPA

I&B ministry asks cable operators for position on Cas extension
 I&B ministry meets with cable TV operators; asks for their recommendations and level of preparedness for Cas extension in 3 metros and on voluntary basis in 55 cities.

Media companies hit in 2nd biggest ever Sensex fall
 A shake-up at the US market pulls down the Sensex by 951.03 points to 14,809.49; media stocks take a severe beating.

Jaikishin Tikam Chhaproo is India Media Exchange VP

Adidas launches new range of Bounce footwear

Iris to manage Sony Ericsson's global activation strategy

Affleck, Damon join MoveOn for 'Obama in 30 Seconds'

Warner Bros to release final Harry Potter film in two parts

Sun TV’s SFM to launch in Allahabad, Jabalpur

Eddy Tan is Channel [V] VP, programming

Media Nucleus to develop scheduler for HomeShop18

Zenith Media in deal with Nielsen for research data

BBC Worldwide launches 'green' website

TV Ratings
Top 10 Programmes (02/03/2008 to 08/03/2008)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (02/03/2008 to 08/03/2008)
Star Sports
Zee TV
Star Plus
DD1
Sony Entertainment TV
Sun TV
Maa Telugu

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		• IT cos ready to take a big leap in advertising
    		• Biyani to buy 70% in Godrej Aadhaar
    Source: Economic Times
     
    		• Government bans surrogate advertisements
    Source:The Hindu
     
    		• Mallya signs Gupta for his IPL team's ad film
    Source:Deepika Global
     
    		• Sun TV launches FM station at Allahabad, Jabalpur
    Source: Hindu Business Line
     
    		• General Motors to launch second small car in India
    		• Godrej to invest Rs 360 cr more in FMCG arm
    		•  Ad with ATTITUDE
    		• HC directs Trai to decide on price fixation of channels
    Source: Business-Standard
    		• New online advertising project takes off
    		• Marketers seem to think recession is here
    		•  Fighting 21st-century indigestion
    		•  Linking box-office to online buzz
    		•  Will advertisers stick to the high pitch?
    		•  ‘Only the strongest will survive in the animation industry’
    		•  “News viewers have always been flirtatious”
    		•  Under the hammer, over the top
    		•  Are you feeling lucky today?
    Source: Financial Express
     
    		• Sydus launches technology across Java, CDMA handsets
    Source: www.zdnetindia.com
      
     
    International News
    		• Flights of Fancy?
    		• More JPMorgan for Mcgarrybowen
    		• Affiliates Create Local Ad Network
    		• Rhapsody Launches Campaign
    		• Pepsi to Launch Internet Series
    		• Cutwater Taps Harrington Successor
    Source: Ad Week
     
    		• Huggies Goes to the Movies
    Source: Brand Week
     
    		• Carat: 9% See More Prime-Time Post Strike
    Source: Media Week
     
    		• Interpublic Revamps Initiative's Worldwide Board
    Source: WARC
     
    		• Kontera launches in-text ad targeting solution
    Source: BizReport
     
    		• Advertising screens reappear after 15 years
    Source: Daily Times, Pakistan
    		• Brown loses top aide to advertising agency
    Source: Reuters
     
    		• Online video ads expected to grow
    Source: Globe and Mail
     
    		• Yell moves into contextual advertising
    Source: Freelance UK
     
    		• Conran condemns Havas's 'brand hijack'
    Source: Telegraph.co.uk
     
    		• Rhapsody Selects Droga5 and Optimedia US to Lead Advertising Initiatives
    Source: CNNMoney.com
     
    		• Euro RSCG wins Craft Foods Ritz and LU biscuits ad accounts
    		• Focus DIY reviews £10m advertising account
    Source: Marketing Week
     
    		• McClatchy Feb. revenue down 11.7%, ad revenue down 13.3%
    Source: Forbes
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