| Zenith
Media vice chairman Peggy Green says, "We
believe that it isn't about linear television
anymore. It is about following video content,
content that can be viewed out of the home,
on the net and on-mobile devices. We believe
that Nielsen's skill in media research will
help us understand the depth and breadth of
audiences across multiple platforms. This
is just one step we are taking to master the
new world of video content."
Nielsen
US EVP (client services) Sara Erichson says,
"The rapid development of digital technology
now allows people to watch television whenever
they want, wherever they want and on whatever
screen they want. Now more than ever, our
clients need new tools to understand how
people are consuming media so they can improve
the effectiveness of advertising campaigns.
We are delighted to work with Zenith Media,
which, by availing themselves of this most
comprehensive suite of services, will be
at the cutting edge of advertising planning
and analysis."
The Nielsen Out-of-Home Report will
give Zenith Media access to an all-electronic
cell phone-based service that provides metrics
for television viewing that occurs outside
of the home in bars, hotels, airports and
other locations. The service will provide
programme, time-period, and market break
reports to help clients understand and analyse
the out-of-home audience.
Nielsen Online recently launched this service
to measure and identify the amount of television
and other video programming being viewed
over the internet. This syndicated online
video measurement service combines patented
panel and census research methodologies
to provide an accurate count of viewing
activity and engagement paired with in-depth
demographic reporting.
|
