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MUMBAI:
Pan-Asian broadcaster Star has appointed Eddy Tan as VP (programming)
of Channel [V].
Based
in Hong Kong, Tan will officially join on 31 March and report
to Star Entertainment president Todd Lituchy.
In
his new role, Tan will oversee the programming development
of Channel [V] International, while also working with other
Channel [V] properties in Asia on cross-channel initiatives
including concerts, events and acquisitions.
Lituchy
says, "We are very pleased to have Eddy join us at this
pivotal time in Channel [V]’s development. His expertise
and proven track record as a creative executive and top-notch
programmer will be counted upon heavily while we beef up our
content production in an effort to further strengthen Channel
[V]’s position as the premier music and youth brand in
Asia.”
Tan
is an industry veteran with over 20 years of experience across
Asia and beyond. He joins Star from KidsCo International (NBC
Universal) where he headed global programming and production
since 2006.
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