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Volume 20 - Issue No: 86








Adex Analysis

Ice cream ads on TV in January-April 2008
Ice cream ads on TV up 15% during Jan-Apr 2008 over a year ago period - AdEx India Analysis.

 

Media, Advertising & Marketing Watch
Colors to have 'Jai Shri Krishna' in armoury
 Colors's programming list includes mythological series Jai Shri Krishna & fiction-based Balika Vadhu.

Aksh ties up with BSNL for IPTV in 20 cities
 Aksh Optifibre inks deal with BSNL; to provide IPTV services on the telecom major's network in 20 cities.

Verma is marketing head of Neo Sports

Rediffusion DYR bags Simplifly Deccan creative account

Pyramid Saimira appoints Vikramaditya as VP marketing

9X releases the logo of Mahabharat

Radio One becomes Radio Fastrack for a day

Sun TV's SFM launches at Gulbarga and Asansol

Nick to air Buddy on 8 June

Bindass to air Kiss Kiss Bang Bang from 5 June

Virgin Radio executive chairman Richard Huntingford quits

CNN to launch global weekly show Fareed Zakaria – GPS

Pyramid Saimira appoints Vikramaditya as VP marketing

9X releases the logo of Mahabharat

TV Ratings
Top 10 Programmes (18/05/2008 to 24/05/2008)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (18/05/2008 to 24/05/2008)
MAX
Star Plus
Zee TV
Sun TV

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		• Print advertising of summer cool products down 25%
    		• Titan, Radio One co-branding alliance targets youth
    		• Emami may not have it easy on Zandu Pharma
    		• India Cements breaks even in IPL!
    Source: Hindu Business Line
     
    		• Mudra to set up spandex yarn unit at Silvassa
    		• Zandu, Emami scrips slip on takeover tensions
    		• Ashima to double retail presence
    		• Indian Terrain to embark on retail expansion
    Source: Business Standard
      
    		• Private buses to sport advertisements
    		• Faithbook launched on Facebook
    		• IPL owes its success primarily to player commitment
    Source:The Hindu
      
    		• Yahoo rejected Google deal before Microsoft bid
    		• Airlines waltz with retailers for revenue boost
    		• India, the second largest newspaper market after China
    Source: FinancialExpress
      
    		• RupeeMail- A New Paradigm in Email Marketing Launched
    Source: India PR Wire
      
    		• New Documents Illuminate Yahoo-Microsoft Saga
    Source: Tech2
    		• Ad world's biggest award show Cannes Lions starts in 10 days
    		• YouTube is the new advertising hot spot
    		• Wally Olins: The name within the name
    		• Mass-participation sports: Opportunities for brands
    		• Chinese suppliers behind India retail story
    		• Sampling to consumers, an emerging specialism
    		• UK retail brands up investment in in-store, field marketing
    		• 'India, second largest newspaper mkt'
    		• From Big B to Deepika, stars ride realty 'brand wagon'
    		• Franchisees look beyond IPL series
    		• Team owners plan big in 2nd season of IPL
    Source: Economic Times
      
    		• Ads in your hand
    Source: Hindustan Times
      
    		• Presenting - an ad agency just for you
    Source: Livemint
      
    		• Sun TV launches two more FM stations
    		• Zee Café will soon take a Green Turn
    		•  Advani bats for IPL
    Source: DNA
     
    International News
    		• Artists Sing Out Over Net Neutrality
    		• NYC Gets 'Real Picture'
    		• Health Group Seeks Tobacco Ad Ban
    		• GroupM Buys With NBC, 3 Cable Nets
    		• Ray-Ban Wayfarers Add a Little Color
    		• Taylor Nelson, GfK to Merge
    		• Yahoo! Rejected Bigger Offer
    		• PlayStation Launches Original Series
    		•  Renault-Nissan Reviews $1 Bil. in European Media
    Source: Ad Week
     
    		• Study: Blu-ray Awareness Up 35% Among HDTV Owners
    		• PlayStation Launches Original Series
    Source: Brand Week
     
    		• Exxon Mobil Returns as PBS Sponsor
    Source: Media Week
     
    		• Behind the hot www online ad market
    Source: Media Life Magazine
     
    		• Strong Ad Spending Growth for UK Social Networks
    Source: PR News Wire
    		• Yahoo sees rapid emerging market ad growth
    Source: Reuters
     
    		• Big brands sceptical about mobile advertising
    		•  European web advertising spend catching US
    Source: VNUNet
     
    		• Wal-Mart enters online classified advertising
    Source: Business Week
     
    		• Carnival chooses Arnold/MPG for advertising
    Source: Bizjournals
     
    		• Joe's Crab Shack and Slingshot Launch New Ad Concept Nationwide
    Source: Yahoo News
     
    		• Online Ad Spending in Europe Maturing
    Source: Emarketer
     
    		•  KFC parts ways with ad agency
    Source: The Star
     
    		• Ky. newspaper exec named publisher of Colo. paper
    Source: CNN
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