Snapshot
of advertising by Ice Cream category in January-April 2008
(3 June, 2008) |
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| Key
Findings: -
 Ice
Creams advertising on TV up by 15 per cent during January-April 2008 compared
to January-April 2007. - 'Hindustan
Unilever Ltd' rules in advertising of Ice Cream brands on TV during January-April
2008.
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'Kwality Walls Almond Praline' and 'Kwality Walls Paddle Pop' were the top two
Ice Creams brands of HUL on TV during January-April 2008.
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45 per cent rise in average number of Ice Cream ads advertised per day on TV during
January-April 2008 compared to January-April 2007.
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Volume
Growth of Ice Cream Category on TV during January-April 2008 |
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-
TV advertising of Ice Creams has seen a rise of 15 per cent during January-April
2008 compared to January-April 2007.
Key
Players of Ice Cream Category on TV during January-April 2008. |
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During January-April 2008, the share of Top 10 advertisers aggregates to 99 per
cent of overall advertising of Ice Creams on TV.
- 'HUL',
'Hatsun Agro Product Ltd' and 'Metro Dairy Ltd' were the top 3 advertisers in
Ice Cream category on TV during January-April 2008.
Top
Ice Cream brands advertised on TV during January-April 2008. |
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-
Top 10 brands accounted for 83 per cent share of overall Ice Cream advertising
share on TV during January-April 2008.
- 'Kwality
Walls Almond Praline', 'Kwality Walls Paddle Pop' and 'Arun Ice Cream' were the
top 3 brands advertised on TV during January-April 2008.
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| Growth
in Average Ads/Day of Ice Cream brands on TV during January-April 2008 |
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-
Ice Cream brands ads increased by 45 per cent during January-April 2008, compared
to January-April 2007.
Overview
of Ice Cream category advertising on TV during |
Volume
Growth of Ice Cream Category on TV during 2007 |
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- During
2007, Ice Cream Category advertising on TV has seen a rise of 39 per cent compared
to last year.
Seasonality
of Ice Cream advertising on TV in 2007 and 2006 |
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Maximum advertising of Ice Cream brands during the summers in year 2006 and 2007.
New
Ice Cream brands advertised on TV during 2007 |
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'Kwality Walls Flirty Strawberry', 'Kwality Walls MOO' and 'Mother Dairy Chillz'
were the top 3 new Ice Cream brands advertised on TV during 2007.
- 2
brands each of 'HUL' and 'Mother Dairy Fruit and Vegetable Ltd' made it to the
top 10 list of new brands of Ice Cream on TV during 2007.
Advertising
share of Ice Cream Category (National vs. Regional channels) |
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National and Regional channels were used in an advertising ratio of 72:28 by the
Ice Cream brands during 2007.
- Tamil
Nadu had more than 50 per cent share of Ice Cream advertising on Regional channels
followed 'West Bengal' and 'Andhra Pradesh' with 29 per cent and 7 per cent share
respectively during 2007.
Watch
out for forthcoming interesting analyses in future. |
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| (Analysis from AdEx India - A Division of TAM Media Research) |
