16 July 2008Newsletter SubscriptionEmail this Page

Volume 21 - Issue No: 17








Adex Analysis

Overview of TV ads during H1 2008-Part 1
TV advertising sees 26% growth during 1st half of '08 over same period in '07 - AdEX India Analysis.

 

Media, Advertising & Marketing Watch
Trai recommends separate licence for cable TV operators
 Trai recommends separate licensing framework for local cable operators and multi-system operators.

Jaane Tu … mops up Rs 270 mn in India
Jaane Tu … Ya Jaane Na grosses Rs 270 mn in first week in India; collects $1.2 million overseas.


MAME bags ad rights for NDTV Imagine in Middle East

Kuotons plans presence in Middle East

Major studios unite for anti-smoking campaign

Cartoon network to launch Samsher Sikander Chuddie Buddie on 21 July

Rahul Shaw is INX News SVP ad sales

State-owned Arasu Cable launches service in Tami Nadu

Top Up TV adds Warner TV VoD service

TV Ratings
Top 10 Programmes (29/06/2008 to 05/07/2008)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes


Top 100 Programmes (29/06/2008 to 05/07/2008)
Star Cricket
Star Plus
Zee TV
Sony Entertainment TV
DD1
Sun TV
NDTV Imagine
9X

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		• Brand marketing cos gaining momentum
    		• Most trusted chain of Cafe Coffee Day
    		• Indian colours shining bright at Cannes '08
    		• Brand Launches of the week
    		• Branding a real challenge
    		• Sony beefs up PS3 media ability with films over Web
    		• Is concept of second agencies new to India?
    		• Crude realities in a globalised world
    		• Google, Microsoft to spar over Yahoo ad deal
    Source: Economic Times
     
    		• Radico Khaitan ropes in Hrithik
    		• Women's range from Titan
    		• Aviva Life to leverage Tendulkar brand
    		• Drive to promote potato consumption
    Source: Hindu Business Line
     
    		• AOL’s ADTECH Inks Online Ad Deal With Gannett
    Source: eBrandz
     
    		• Maruti Suzuki appoints Hakuhodo Percept as creative agency
    Source: Moneycontrol
      
    		• Retailers bet big on private labels
    		• Inorbit to invest Rs 1400 crore on 8 malls
    Source: Business Standard
      
    		• Contract CEO Bakshi is JWT's global director
    Source: Times of India
     
      
    		• As niche magazines proliferate, advertisers embrace new choices
    		• In acquisition mode, MRM looks for tech-savvy Indian cos
    		• Digital media is seen as a saviour in these difficult times
    Source: Livemint
     
    		•  JWT elevates Contract’s Bakshi on to global stage
    		•  Strawberry Frog may choose Kurien Mathews as its India chief
    		• PCA backs IPL-style EPL in England
    		• After cricketers, Priyanka Chopra shoots in Jaipur
    Source: DNA
      
    		• IPL did not breach WADA confidentiality clause
    		• Spencer’s Retail ties up with U.S. bakery chain
    Source: Hindu
     
    		• ‘Vimal’ Factory outlet at Nagpur
    Source: Web News Wire
     
    		• PepsiCo India launches ads without star endorsers
    Source: Smart Brief
     
    		• Ariel launches real champions programme
    Source: Infoline
     
    		• BAG a place in retail
    Source: Tribune India
     
    International News
    		• Yahoo!'s Search Rates to Surge, Report Says
    		• DraftFCB in N.Y. Cuts 47
    		• P&G's Stengel Preps Exit; Pritchard to Lead Marketing
    		• $60 Mil.+ Kohler Media Goes to Carat
    		• Dial to Unwrap 'Clean Hands' Campaign
    		• Xbox Pacts With Netflix
    		• NBC Eyes Olympic Sales Record
    		• GM to Refocus Marketing
    Source: Ad Week
     
    		• GM to Cut Sports Ties, Refocus Marketing
    		• Do Consumers Care that Sun Chips are Solar Powered? Apparently
    		• P&G's Global Marketing Officer Stengel Stepping Down
    Source: Brand Week
     
    		• Liquid Advertising Promotes Hamon and Huang
    Source: Techwhack
     
    		• Yahoo-Google deal could raise advertising costs by double digits
    Source: CNET News
    		• Interspace Airport Advertising Brings Digital Advertising to New Terminal
    		• US First Credit Union Chooses Gumas Advertising as Agency of Record
    		• Pollinate Media Launches New Interactive Ad Agency
    Source: Market Watch
     
    		• LinkedIn DirectAds Combine Advertising with your Professional Reputation
    Source: Mashable
     
    		• Burma's outdoor advertising industry in doldrums after Nargis
    Source: Mizzima
     
    		• CBS Wants More Time To Advertise Its New Advertising Show
    Source: New York Times
     
    		• TV, newspaper ads attack Franken on union views
    Source: Minneapolis Star Tribune
     
    		• Synaxis to unveil large LED advertising screen
    Source: Gulf News
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