Overview
of TV advertising during H1 2008 - Part 1
(15
July, 2008) | | |
| | |
Key
Findings: -
 TV advertising
witnessed 26 per cent growth during the first half of 2008 compared to same period
in 2007. -
'Cellular phone services' was the top category on TV during January - June 2008.
-
'HUL' and 'Reckitt Benckiser (India) Ltd' maintained their respective first and
second rank on TV during the first half of 2008 and 2007.
-
'Ganapati Herbal Care Pvt Ltd' topped the chart of exclusive advertisers on TV
during H1 2008.
| | |
| Volume
Growth in TV advertising during H1 2008. | |
| | |
-
During the first half of 2008, advertising on TV has seen a rise of 26 per cent
compared to same period in year 2007.
Top
10 categories on TV during H1 2008. | |
| | |
- 'Cellular
Phone Services', 'Social Advertisement' and 'Corporate/Brand Image' were the Top
three categories on TV during January - June 2008.
Category
movers on TV during H1 2008. | |
| | |
-
Compared to H1 2007, five out of Top 10 categories on TV during H1 2008 recorded
positive shift in their ranks viz. 'Cellular Phone Service', 'Corporate/Brand
Image', 'Shampoos',' Life Insurance' and 'Cars/Jeeps'.
|
| Top
advertisers on TV during H1 2008. | |
|
| | | |
-
'HUL', 'Reckitt Benckiser (India) Ltd', and 'Pepsi co' were the top three advertisers
on TV during January - June 2008.
Rank
Displacement of top advertisers on TV during H1 2008. |
| | |
| | |
-
Compared to H1 2007, 'Vodafone Essar Ltd' and 'ITC Ltd' recorded maximum positive
shift in their ranks to be among the top 10 list of advertisers during H1 2008.
Exclusive
advertisers on TV during H1 2008. | |
| | | | |
-
'Ganapati Herbal Care Pvt Ltd', 'Department of Women and Child Development' and
'Trinayani' were the top three exclusive advertisers on TV during January - June
2008.
Watch
out for forthcoming interesting analyses in future.
|
| | | (Analysis from AdEx India - A Division of TAM Media Research) |
|
