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Top Up TV adds Warner TV VoD service

Indiantelevision.com Team

(15 July 2008 2:00 pm)

MUMBAI: Top Up TV, a provider of TV content on the free-view platform in the UK, has sewed a strategic agreement with Warner Bros. International Television Distribution (WBITD) with an aim to offer "entertainment-on-demand" to Top Up TV subscribers through Warner TV.

This agreement is a part of WBITD expansion plans into branded VOD channels worldwide.

Warner TV is a video-on-demand (VOD) channel under the Warner Bros branded.

Top Up TV and Warner Bros. Digital Distribution have also agreed upon terms to bring pay per view movies to all Top Up TV Anytime customers in the future. With plans to launch within the next few months, the service plans to give subscribers access to Warner’s newly released movies including I Am Legend, 10,000 BC, The Bucket List, Fool’s Gold and Sweeney Todd.

Furthermore, Subscribers to Top Up TV Anytime will also get an access to Warner TV programmes like ER, Without a Trace, Smallville, The West Wing, Friends and Two and a Half Men.

Warner Bros. International Television president Jeffrey R Schlesinger says, “We’re very excited to be launching Warner TV on Top Up TV’s Anytime service as part of our continuing multiplatform digital media strategy to provide viewers with access to programming from Warner Bros. whenever and wherever they want it. We look forward to a long and successful partnership with Top Up TV.”

“Warner Bros’ presence on Top Up TV Anytime is an important part of our digital media strategy in the UK. We’re delighted to be working together to deliver our world-class programming to UK consumers at their convenience,” Warner Bros. UK MD, president Josh Berger added.

Top Up TV offers customers programmes to their regular freeview channels ranging from film and drama to comedy, history and sports.

WBITD has previously launched Warner TV VoD channels with ProSieben in Germany, Virgin Media, BT and Tiscali in the UK, USEN Corporation’s GyaO in Japan and Free TV in France, with an additional service planned for later this year in India.