24 January 2008Newsletter SubscriptionEmail this Page

Volume 19 - Issue No: 95








Media, Advertising & Marketing Watch
IBN Lokmat to launch by March; TG 'aspirational' audience
 IBN Lokmat, the Marathi news channel from the GBN stable, is all set to launch, latest by March.
 

Times Now business channel sibling to launch in 2008 2nd half
 Times Global Broadcasting firms up plans for English language business news channel; expects to beam in second half of year.

Rajat Sharma's INS offloads 20% for Rs 1 bn.
 Rajat Sharma's Independent News Service, holding company of India TV, offloads 20 % to Shyam Equities Private Limited.

VisitBritain launches 'Bollywood Britain Movie Map'
 VisitBritain launches Bollywood Britain Movie Map to celebrate film locations featured in popular Indian movies across Great Britain.

Trai recos on mobile TV: Broadcasters mull legal challenge
Broadcast regulator Trai has recommended a license fee for mobile TV players and broadcasters are planning to challenge this legally.

ENIL sells 16.5 % of TIM to Goldman Sachs & Lehman Bros.

Tata Tea’s ‘Chai-Unchai’ foray into OOH beverage segment

MAX launches new 'deewana bana de' TVCs

Ten Sports to telecast world horseracing action

Zapak's latest marketing initiative involves all-girls party

Jetix organises sports day in Hyderabad

Star launches second Chinese movie channel

Two FM stations hit airwaves

Sab announces new prime time show 'Bhago KK Aya'

Zee Cinema announces slot for dubbed Hollywood flicks

AXN calls for entries for 'Amazing Race Asia 3'

NBC orders pilot for BBC show 'Top Gear'

TV Ratings
Top 10 Programmes (06/01/2008 to 12/01/2008)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (06/01/2008 to 12/01/2008)
Star Plus
Zee TV
Sun TV

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		• IPL franchises to be finalised on Thursday
    Source: DNA
     
    		• Tata Tea forays into out-of-home beverage segment
    Source: Financial Express
     
    		• Sachs, Lehman buy stake in Times OOH
    		• Financial firms focus on visibility
    Source: Times of India
      
    		• New Public Relations Council head
    		• TCS ties up with Sony
    		• Use DD’s terrestrial infra for mobile TV services: TRAI
    		• Henkel move to make brand more visible
    		• The next big distributed knowledge process
    		• The K cereal strategy
    		• Change needs to retain the past
    		• Start by scribbling
    		• Hyderabad company launches new electric two-wheeler
    Source: Hindu Business Line
     
    		• Shah Rukh all set to pocket brand Mumbai
    Source: Indian Express
    		• 2007: Year Of Indian ad industry
    		• Bankers, PE funds join IPL bidding
    		• FritoLay ropes in MS Dhoni as its brand ambassador
    		• Goldman,Lehman buy Entertainment Network unit stake
    		• Hot sectors you can bet your money on
    		• New marketing stand of US brands
    		• De-tariffed market service for premium branding
    		• Audi launches online branding campaign
    		• Cool brand launches this week
    Source: Economic Times
     
    		•  Sachin to do ad with Federer
    Source: Calcutta Telegraph
      
    		• Tata Tea to tap out-of-home segment
    		• Microsoft picks up 35% stake in Oxigen
    		• Future Group, Sahara pad up for IPL, pay guarantee money
    		• Channels hum a new tune to beat song blues
    		• Arvind to invest Rs 400 cr in retail
    Source: Business-Standard
     
    International News
    		• Japan Post to enter advertising business
    Source: Japan Today
     
    		• Dentsu Denies Biegel's Latest Claims
    		• Why Publicis Sees Google as a Friend
    		• Super Bowl Marketers Better Mind Moms
    		• Candidates Favor Old Media
    		• Boomerang Gets Infusion of $200 Mil.
    Source: Ad Week
     
    		• Borrell: Candidates Still Favoring Old to New Media
    Source: Media Week
     
    		• Focus Media Forms Joint Venture with Japanese Advertising Firm Dentsu
    Source: RedlineChina
     
    		• EMC Joins MLB Marketing Push
    		• Chipotle Taps DeVito/Verdi for 'Quality' Campaign
    		• Asics Chasing Nike With Lifestyle Campaign
    Source: Brand Week
    		• Movie studios help boost Super Bowl ad bounty
    Source: Yahoo
     
    		• Ofcom advertises Somerset DAB licence
    Source: Digital Spy
     
    		• Amobee, Vodafone Italia launch ad-funded mobile video
    		• UK traditional media brands attract global online audiences
    Source: DM Europe
     
    		• MySpace Puts Archival BBC Content on Site
    Source:TV Week
     
    		• EA looks to ads in free games
    Source: Guardian
     
    		• Vodafone unveil first ad charter
    Source: NEWS.com.au
     
    		• Reuters And Adify Form Online Advertising Partnership
    Source: www.clickpress.com
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