Sab announces new prime time show 'Bhago KK Aya'

Sab announces new prime time show 'Bhago KK Aya'

MUMBAI: Sab, the adopted baby of Sony Entertainment Television (SET), has been launching shows and filling up the prime time from the last few months.In an attempt to do the same, the channel has announced yet another show skewed towards comedy Bhago KK Aya.

Produced by Contlioe films, the weekly show will hit TV screens on 29 January at 8 pm.

Bhago KK Aya is based on a character called KK, which has been lifted from Sab Ka Bheja Fry.

In this new show, KK makes a comeback as the owner of a newspaper. The story centres around KK and his team‘s achievements, joy, sorrow, pain, relief and everyday struggle.

Elaborating on the show, Sab business head Anooj Kapoor said, "We have lifted this character from Sab Ka Bheja Fry which was a combination of three sitcoms of four minutes each. Seeing the popularity of KK, we are bringing him back in a completely new format and a half-hour show."

On being queried about the discontinuation of Sab Ka Bheja Fry, Kapoor said, "It was an experiment to establish a comedy slot at 10:30, but three sitcoms in a single slot became too much for audiences; therefore, we had to discontinue it."

The channel has also shifted the time for all its 8:30 pm shows to 7:30 pm. Starting this week, all the daily shows - Detecitive Doll, Sirf Stories, Full Masti 88.2 and Gupchup Coffee Shop, which were earlier slotted for 8:30 pm - are now airing at 7:30 pm.

"A research conducted by us concluded that 7:30 pm would see more younger people. 8:30 pm shows are dominated by housewives," says Kapoor.

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