15 January 2008Newsletter SubscriptionEmail this Page

Volume 19 - Issue No: 88








Executive Dossier
'Once digitalisation happens, let a thousand channels come'
Interview with NDTV Imagine CEO Sameer Nair
 

Media, Advertising & Marketing Watch
Sony-WSG joint bid wins IPL rights for $1 billion+
 Sony partners WSG to win 10-year telecast rights for BCCI's upcoming India Premier League (IPL) with $1.02 billion bid.

Star India, Den form JV to distribute channels in India
 Star India, Digital Entertainment Networks, announce 50:50 distribution joint venture.

Balaji Telefilms to foray into nonfiction
 Leading soap factory Balaji Telefilms is foraying into nonfiction with reality shows and mega events.

Cable operators can carry TV channels awaiting clearance
 Cable operator allowed to carry in his service any television channel that applied on or before 11 May 2006.

Sourav leads the race for Castrol Indian Cricketer of 2007

Kia Motors, NBA in marketing partnership

NDTV to announce Indian of the Year awards

Radio Mirchi launches in Raipur

Star World to kick start 7th season of 'American Idol'

Disney Home, Rug Market sign merchandise deal

Vir Sanghvi exiting INX News

Dreamworks, Thomson in pact for animation capabilities

Pragya launches serial on old age home

BBC invites audience to help create interactive drama

Rediff releases micro sitcom 'Ram & Ria' on Rediff iShare

TV Ratings
Top 10 Programmes (23/12/2007 to 29/12/2007)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (23/12/2007 to 29/12/2007)
Star Plus
Zee TV
Sun TV
Maa Telugu
MAX

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		• Wipro to sell message via Mario toons
    		• Sony-WSG consortium bags IPL rights
    		• Small cars have big potential: Survey
    		• ONEupmanship
    Source: Business-Standard
     
    		• Adspend report stirs up Media St
    Source: DNA
     
    		• ICICI Pru, Max New York Life plan TV shows to widen reach
    Source: Livemint
     
    		• Miranda to draw Wipro ad campaign
    		• Grey Marketing
    		• Different strokes
    		• On screen, off screen
    		• Adman Philip Dusenberry dies
    		• Subhiksha to launch multiple stores in Kolkata
    		• Sony bags IPL media rights for $1 billion
    Source: Financial Express
      
    		• American Idol nets record ad prices on Hollywood strike
    		• Mills & Boon creates brand in India without distribution
    		• WSG, Sony bags IPL broadcast rights for $918 mn
    Source: Economic Times
     
    		• Wipro ropes in cartoonist Mario Miranda for ad campaign
    Source: The Hindu
     
    		• Frito Lays brands back on Food Bazaar shelves
    		• Mahindra launches Scorpio in Egypt
    		• Star India ties up with Digital Entertainment
    		• Sony Max, World Sport bag 10-year IPL media rights for $1 b
    Source: The Hindu Business Line
     
    International News
    		• UK advertising budgets cut in Q4 - report
    Source: Reuters
     
    		• BP: Coloring Public Opinion?
    		• Audi Channels 'Godfather' for Super Bowl
    		• Microsoft Takes Digital Ads to Grocery Aisles
    		• POV: It's Not Easy Being Green
    		• Candidates Rethink Web Strategy
    Source: Ad Week
     
    		• Victoria's Secret Super Bowl Ad Kicks Off Valentine's Marketing
    		• Shatner Boldly Goes On as Priceline Spokesman
    Source: Brand Week
     
    		• Havas USA Makes TNS Its Primary Ad Info Provider
    		• O'Toole Named CFO of Horizon
    Source: Media Week
     
    		• BET To Create Web-based Advertising Network
    Source: Broadcast Newsroom
     
    		• Focusing on a healthy ad market
    Source: China Economic Net
    		• `Idol' Gets Record Ad Prices as Strike Hobbles Rivals
    Source: Bloomberg
     
    		• SingTel names BBDO as its new creative agency
    Source: Channel News Asia
     
    		• Spanish-language publishers ink advertising pact
    Source: Bizjournals.com
     
    		• TF1, M6 could see 50 pct of advertising sales from French public TV - report
    Source: Forbes
     
    		• Sexy booze ads 'still flouting standards'
    Source: The Australian
     
    		• Out-of-Home Video Advertising Bureau (OVAB) Expands Adding Screenvision and Target Among Others to Membership
    Source: CNN
     
    		• Posner Advertising Hires Graham Storey as Vice President, Interactive Services
    Source: Yahoo
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