29 February 2008Newsletter SubscriptionEmail this Page

Volume 20 - Issue No: 21








Media, Advertising & Marketing Watch

Ten Sports renews West Indies cricket rights
 Ten Sports renews broadcast partnership with West Indies Cricket Board and acquires the cricket rights for the next five years; tours include visits by India in 2009 and 2012.

 

Ad Pick
'One step ahead of life'- Kotak Life's new TVC
 It will be a lie to say that a married man does not listen to his wife. Everyone does, as does the man in Kotak Life Insurance's new ad.

Other Media, Advertising & Marketing Watch
iLabs buys into Lehren for film news channel
 iLabs Capital acquires 60 per cent stake in Mumbai-based Lehren Entertainment to launch the first Bollywood news channel; makes investment through wholly-owned subsidiary.

Multiplex owners demand uniform entertainment tax
 Multiplex owners demand uniformity of entertainment tax in Budget 2008; ask for decrease in service tax on lease rentals.

DQ Entertainment acquires 20% in Method Films
 DQ Entertainment takes 20 per cent stake in French company Method Films SA for an undisclosed amount.

HUL appoints Nitin Paranjpe as MD and CEO

Karnataka Medical Council prohibits medical ads

Future TV enhances brand-engagement

Nielsen forms US Hispanic/Latino advisory council

Granada acquires distribution rights for Captain Mack

Star One to launch daily game show 'Kisko Milega Cash'

Sahara One extends primetime with Mera Sasural

Manoj Tiwari to host 9X's 'Chak De Bachche'

CNN-IBN, Hindustan Times to present 'Mumbai Makeover'

Pyramid Saimira launches mini-series Simran Thirai

ICL signs three Australian cricketers

TV Ratings
Top 10 Programmes (10/02/2008 to 16/02/2008)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (10/02/2008 to 16/02/2008)
Star Sports
Zee TV
Star Plus
Sun TV
DD1
Sony Entertainment TV
Zee Cinema

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		• Mountain Dew’s new ad on air from tomorrow
    		• Nokia launches contest to capture nightlife
    		• Adobe to leverage rise in online ads
    		• Coke rolls out new campaigns across brands
    		• CNBC Budget Bonanza Contest
    		• Sarovar plans Hometel brand of hotels
    		• LogicaCMG to unify brands
    		• Nitin Paranjpe new Hind Unilever CEO
    Source: Hindu Business Line
     
    		• No show for Bollywood online
    		• Zee: Not prime time
    		• Samsung aims to double mobile market share
    Source: Business-Standard
      
    		• SRK’s Red Chillies turn the heat on CAB
    Source: Indian Express
    		• WICB renews tie-up with Ten Sports
    		•  Paranjpe to replace Baillie as HUL CEO
    Source: Economic Times
     
    		• Business channels set to make hay while FM delivers B-speech
    		• HUL rejigs top deck, Paranjpe to replace Baillie as MD & CEO
    Source: Financial Express
     
    		• Coca Cola to kick off ad campaign featuring Hrithik
    Source: The Hindu
     
    		• New MS Tracking Tool Measures Online Ad Effectiveness
    Source: eBrandz
     
    International News
    		• Burger King Taps Buntin for Out-of-Home Account
    		• Oxygen Soars With Highest Ratings Ever
    Source: Media Week
     
    		• Social Media: 'Agencies Don't Get It,' Survey Says
    		• Cadbury Adams Talks to Consultants
    		• Update: 4 Pitch Ideas to Dr Pepper
    		• Cutwater's President Departs
    		• $50 Mil. Harrah's Biz to BBDO, PHD
    		• Toth 'Keeps It Pure' for K-Swiss
    Source: Ad Week
     
    		• FX plans marketing drive for 'Nip/Tuck'
    Source: Digital Spy
     
    		• KOREA: Web to outrun TV as top ad medium
    Source: Asia Media
     
    		• US internet ad revenues up 24% to USD 5.9 bln in Q4 - study
    Source: www.stockhouse.ca
    		• Viacom Says Economic Slowdown Hasn't Hurt Advertising Sales
    Source: CNNMoney.com
     
    		• Microsoft boosts ad targeting with YaData deal
    Source: BizReport
     
    		• PS3 games to get third-party advertising
    Source: PC Advisor
     
    		• Google won't use ads for health service
    Source: Bizjournals.com
     
    		• Obama Leads in Ohio and Texas Advertising, Nielsen Reports
    Source: Earthtimes
     
    		• Trinity Mirror Falls Most in Five Months on Advertising Decline
    Source: Bloomberg
     
    		• Yell hits record low on warning of an advertising decline
    Source: Financial Times
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