21 February 2008Newsletter SubscriptionEmail this Page

Volume 20 - Issue No: 15










Media, Advertising & Marketing Watch

Sahara to launch 5 channels, Bengali in the list
 Sahara One Media and Entertainment plans to launch five channels within six months; Bengali channel is in the list.

 

IPL auction ends; Dhoni top scores with $1.5 million
 The Player Auction for the BCCI's upcoming Indian Premier League gets overwhelming response; biggest name to go under the hammer is India's T20 winning team captain MS Dhoni.

District, state-level TV committees to monitor content
 Guidelines issued for district and state level monitoring committees to provide forum for public to file complaints and ensure that no unauthorized or pirated channels are carried.

Vehrnon Ibrahim to join Radio One as national programming head
 Vehrnon Ibrahim to join Radio One as national programming head on 3 March.; he held a similar position at Red FM.

Krishna Group launches new retail store - The Grab!

Marcello Serpa to receive Clio Lifetime Award

TBWA\C\D's creative heads to join Young & Rubicam

Budget 2008: IBF wants no customs duty on STBs

Sony PIX to launch reality show 'Gateway' on 24 Feb

CEC to suggest 14 team format for 2011 WC

Walt Disney integrates TV distribution for EMEA

Kreeda is official Indian gaming partner for Kode5

Reliance Globalcom is RCom's global brand

BBC World takes a look Inside China in March

Ad Mad World
It will be done...

TV Ratings
Top 10 Programmes (03/02/2008 to 09/02/2008)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (03/02/2008 to 09/02/2008)
Zee TV
Star Plus
Sun TV
Star Sports

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		• Dhoni, Yuvraj set to supercede Tendulkar in brand value
    		•  Govt tightens screws on TV channels
    		•  Chennai bags Mahendra Singh Dhoni for Rs 6 cr In IPL auction
    		• IPL's starry auction stumps country clubs
    		•  Dhoni to be paid more than Mukesh Ambani
    		•  UK Asian channel rapped for Ganesh pendant advertisement
    Source: Economic Times
     
    		• Globalcom now the new umbrella for RCom global services
    		• Zodiac to launch new brand
    		• LG to invest Rs 360 cr to boost product sales
    		• Ma Foi in alliance with BBT Worldwide
    		• United Spirits to spruce up its wine portfolio
    Source: Business-Standard
      
    		•  Buchanan to sign for IPL Kolkata franchise
    		• IPL player bids make for dream teams
    		• Players can now thank their stars...and star sponsors
    Source: Financial Express
      
    		• ‘Advertising is about persuading, not about selling’
    		• Brandhouse Retails plans to bring home four intl labels
    		• Dhoni emerges ‘man of the match’ at IPL auction
    		• LG Electronics investing Rs 380 cr in India operations
    		• ‘IPL is an idea whose time has come’
    		• Collapse of old certainties
    Source: Hindu Business Line
     
    		• British ISPs to enter into ad exchange
    Source: India Infoline.com
     
    		• Cadbury launches diabetic chocolate
    Source: Newindpress
      
    		• Dhoni, Symonds top million dollar bids
    		• RCom floats umbrella brand
    Source: The Hindu
     
    International News
    		• KateModern Revs Up Ads With Toyota
    		• PTC to Advertisers: Boycott CBS' Dexter
    		• Trad. TV Ads Less Effective, Study Says
    		• Kraft, Ogilvy Pact for Webisodes
    		• Disney Signs Deal With National Cinemedia
    Source: Media Week
     
    		• TV Ads Are Less Effective, Survey Says
    		• Team One Enlists New CEO
    		• VideoEgg Tries 'Cost per Engagement'
    		• La Costena Orders Creative via Concept Cafe
    Source: Ad Week
     
    		• 43% of U.S. Internet Users have Watched TV Online
    Source: www.teleclick.ca
     
    		• Air Force Flies New Ad Campaign
    Source: Brand Week
     
    		• T-Shirts Sold Without 'Advertising BS'
    Source: Adrants
    		• Russian Officials Carry Out Checks On News Corp Ad Firm
    Source: CNNMoney.com
     
    		• Mediacom to drive LVG ads
    Source: Scotsman
     
    		• Oscar ads go for 1.8 million dollars each
    Source: Earthtimes
     
    		• Sina quarterly profit up 49 pct on advertising
    Source: Reuters
     
    		• MySpace In Talks To Launch Advertising-Supported Free Music Service
    Source: RTT News
     
    		• VideoEgg Unveils Brand Response Advertising Model
    Source: Business Wire
     
    		• Omnicom Appoints Kuperman as Digital Development VP for Asia Pacific
    Source: TradingMarkets
    Every endeavour is made to make sure that the links given are valid. However, since the archiving systems differ across various sites, Indiantelevision.com cannot guarantee their validity after a day of posting.   Subscribe to this Newsletter: Click here
    For Feedback: Click here
    Unsubscribe to this Newsletter: Click here
    For Archives: Click here
    Indian Television Dot Com Pvt Ltd, 318, Kuber Complex, Opp. Laxmi Industrial Estate, New Link Road, Andheri (W), Mumbai-400 053, INDIA.
    Tel: 0091-22-40666777 Fax: 0091-22-2674 0644
    The Ad Linx Reporter is an Indian Television Dot Com publication.
    © 2001-2007 All Rights Reserved
    www.indiantelevision.com
    *If you are not able to see the mailer, please click here
    Please add adlinx@es1.indiantelevision.com to your Address Book to ensure that this newsletter does not land in your bulk folder.