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Sony PIX to launch reality show 'Gateway' on 24 Feb
 

Indiantelevision.com Team

(20 February 2008 9:15 pm)

 

MUMBAI: English movie channel Sony PIX, in partnership with Ashok Amritraj’s Hyde Park Entertainment, will launch its new reality show Gateway on 24 February.

Produced by Face Entertainment, the 12-episode series is shot at Subhash Ghai’s film school Whistling Woods.

The show has assembled a team of guest judges who will feature in every episode as a prominent jury member. Renowned directors like Subhash Ghai, Karan Johar, Sanjay Gupta, R Balakrishnan, Sanjay Gupta, Shriram Raghavan, Manish Acharya and many others will take part in the show. The acting talent has been arranged by Anupam Kher’s acting school, Talent Company.

The channel has infused around Rs 60,00,000- 70,00,000 for the campaigns which have hit the top six cities today. The six cities include Mumbai, Delhi, Kolkata, Chennai, Bangalore and Hyderabad.

While Vodafone is the brand sponsor, Sony is the sponsor of the technical equipments. Rediff.com has been roped in as the online partner. The shortlisted films are available on www.gatweway.rediff.com.

Pix business head Sunder Aaron said, “Gateway is a ground-breaking reality show in search of India’s most promising director who will make a dream debut in Hollywood. With Ashok Amritraj’s help and guidance, one gem of a storyteller will get an opportunity to show his/her talent to the world through PIX and Hyde Park Entertainment. The show’s format will put the contestants through a rigorous exercise of tasks that will test their creative and filmmaking abilities. Moreover, every episode of Gateway will demystify the craft of movie making for PIX viewers.”

Out of the 18 contestants, the grand prize winner will win a Hollywood directorial debut for a Hollywood film produced by Hyde Park Entertainment. Besides Amritraj, the jury members comprise Rajat Kapoor and Anurag Basu.

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