19 February 2008Newsletter SubscriptionEmail this Page

Volume 20 - Issue No: 13










Executive Dossier

'Cable companies should start thinking like DTH operators'
 Interview with You Telecom CEO EVS Chakravarthy

 

Media, Advertising & Marketing Watch
UTV to put in $10 million, hold 20% in biz news channel
 UTV Software Communications will put in $10 mn & have 20 per cent stake in business news channel; UTVi has investment plan of Rs 1.2 bn in first year & peak funding of Rs 1.6-1.8 bn.

Reliance BigFlicks launches movie rental stores
 Reliance ADAG's BigFlicks launches VCD and DVD movies rental stores in Mumbai, Delhi, Pune, Hyderabad, Bangalore and Chandigarh; plans to cover 30 cities by fiscal 2008-09.

Toshiba gives in to Sony, plans to unplug HD DVD
 The format war between Sony's Blu-ray and Toshiba's HD DVD comes to an end; Toshiba may abandon HD DVD format.

Discovery's revenue for 2007 up 8% to $3.1 billion
 Discovery's revenue up eight per cent to $886 mn for fourth quarter of 2007 and eight per cent to $3.127 bn for full year.

Coke bags Golden Peacock for CSR 2008

VISA supports Singapore’s bid for 2010 Youth Olympics

Autodesk Solutions used for Super Bowl ads

Verizon ropes in Michael Bay for new Fios ad campaign

Radio Mirchi completes launch of 32 stations in India

McDonald's partners Paramount and Nick Movies for Spiderwick merchandise

Bhaskar Group's My FM launches in Jabalpur

B.A.G Films and Media's Dhamaal 24 launches 3 stations

HC sacks ESPN Star Sports' suit against news channels

CNN-IBN to air 'Exam Fever' series for students

TV Ratings
Top 10 Programmes (03/02/2008 to 09/02/2008)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (03/02/2008 to 09/02/2008)
Zee TV
Star Plus
Sun TV
Star Sports

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		• Pepe Jeans London ties up with Renault Formula 1
    		•  Other cities play Mumbai as ad film-makers seek new settings
    Source: Livemint
     
    		• Games brands play
    		• HC breather for channels on cricket footage
    		• NDTV scores big with entertainment channel
    		• TVS Motor exploring LPG and CNG two-wheelers
    		• Godrej launches mattress
    Source: Business-Standard
     
    		•  Brand unpopularity?
    Source: DNA
      
    		• All Indian players sign up for IPL
    Source: The Hindu
     
    		• Walt Disney investing Rs 805 cr in UTV
    Source: Hindu Business Line
     
    		• Endorsement billionaires
    Source: Times of India
      
    		•  Indian cricket leagues find rich harvest in New Zealand
    		•  Doubts in ad industry over IPL success chances
    		• PepsiCo kicks off new campaign for 7UP
    		• Giorgio Armani-DLF JV to make retail foray in India
    		• Marketing strategy most effective when it's an integral part of corporate strategy
    		• Mid-day Multimedia to transfer print biz to subsidiary
    Source: Economic Times
      
    		• Hrithik, Katrina new faces for Cinthol & Renew
    		• "Total dependence on research will kill instinct"
    		•  BCCI has lessons to learn from ICL errors
    		• A severed car grille? Super bowl ad time
    		• Stop Kidding
    		• Create more, not less
    		• Super bowl microscope
    		• Bargaining and the nature of war
    Source: Financial Express
     
    International News
    		• Nick/MTVN Buys Sites for Mom, Dad; Starts Ad Net
    		• Discovery Reports Fourth-Qtr. '07 Ad Gains
    		• Carat Taps 'Telescoping' Tech to Target
    Source: Media Week
     
    		• Digital AOY: AKQA
    		• Why Microsoft Thinks Big Is Better
    Source: Ad Week
     
    		• SPH TVC takes online advertising further
    Source: Asia Media Journal
     
    		• Ad Buyers Face Strike Aftermath
    		• Strike Ends, TV Ad Biz Adjusts
    Source: TV Week
     
    		• Online shopping scores over in-store shopping in UK: survey
    Source: DM Europe
     
    		• London Transport does u-turn on banned ad
    Source: www.utalkmarketing.com
    		• BBC under fire from ITV over awards sponsorship
    Source: Guardian
     
    		• Foxtel To Sell EPG Advertising
    Source: SmartHouse News
     
    		• Ad Track: Marketers relieved now that Oscars are a go
    Source: USA Today
     
    		• Doubts in ad industry over IPL success chances
    Source: Reuters
     
    		• Moroch Partners tapped for Mattress Giant advertising
    Source: Bizjournals.com
     
    		• mobilePeople introduces liquid Advertising Suite
    Source: M2
     
    		• Nigerian banks take advertising war to Internet
    Source: Business Day
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