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MUMBAI:
Entertainment Network India Ltd's (ENIL) FM venture Radio
Mirchi has completed the launch of all the 32 stations it
had got licence for in the second phase of bidding.
With
the launch in Jabalpur, Radio Mirchi is operational in places that include Mumbai,
Delhi, Kolkata, Chennai, Indore, Ahmedabad, Pune, Hyderabad, Bangalore, Jaipur,
Patna, Jalandhar, Goa, Baroda, Bhopal, Kanpur, Rajkot, Nashik, Varanasi, Aurangabad,
Lucknow, Surat, Kolhapur and Nagpur, Mangalore, Vishakhapatnam, Madurai, Vijyaywada,
Coimbatore, Raipur and Thiruvantapuram.
Established
in 1999, ENIL launched its first radio station in the city
of Indore in October 2001. Radio Mirchi is positioned as a
sunshine channel, with a baseline that reads "It's Hot."
ENIL
(Radio Mirchi) COO Nandan Srinath said, "Radio's strength
is its immense flexibility, adaptability and suitability for
a modern and active life. Lots of towns in India today are
energy starved and with the launch of radio stations across
the country, radio is becoming a familiar sight. Additionally,
it is proving to be the best companion."
Radio Mirchi station head
Sunil Khowal said, "Jabalpur has a rich historical background and the people
have quiet a hectic cultural life throughout the year. The outstanding trait about
Jabalpur's cultural life is that it is remarkably cosmopolitan. Radio Mirchi in
Jabalpur, like all its other stations, will have localised programming content
with local content." | 
