(18 February 2008 6:00 pm)

MUMBAI: More than 30 Super Bowl TV commercials for Bridgestone, Budweiser, Coca-Cola, FedEx and other advertisers were created using Autodesk technology.

Autodesk's visual effects, editing/finishing and 3D modelling, animation and rendering software were used to deliver computer-generated imagery, including digital animals and environments.

Autodesk Media and Entertainment VP of marketing Karim Salabi says, "With a viewership of over 97 million people, this year's Super Bowl commercials have exceeded expectations and delivered the inspired entertainment we look forward to year after year.

"Once again, leading post-production facilities relied on Autodesk solutions to deliver high-impact TV commercials, all within the strict deadlines of commercial post-production."

Method Studios completed two Bridgestone Tires spots. The Autodesk Flame visual effects system was used on "Unexpected Obstacles," while "The Scream" was completed with Autodesk Maya 3D animation, modelling and rendering software to mould, rig and animate seven animals.

"The Mill" used the Autodesk Smoke editing and finishing system, Autodesk Mudbox brush-based modelling software, Flame and Maya to create a variety of commercials, including Coca-Cola's "It's Mine" (Mudbox, the nCloth functionality in Maya, Flame and Smoke), CareerBuilder.com's "Queen of Hearts" (Flame and Maya), Diet Pepsi's "Max's Nod" (Flame), and Amp Energy's "Amp" (Flame).