14 February 2008Newsletter SubscriptionEmail this Page

Volume 20 - Issue No: 10








Media, Advertising & Marketing Watch

DLF wins title sponsorship of IPL for Rs 2 billion
 DLF will be title sponsor of BCCI's Indian Premier League, with winning bid of Rs 2 bn for 5 years; Percept, 21st Century Media and World Sport Group are other bidders.

Australia’s Ten Network bags rights for IPL

Emerging Media, Ogilvy come together for IPL

 

Special Report
Old question, new perspective: celeb vs non-celeb ads
 Celebrity influence in an ad may be related to the nature of the product rather than the person.

Other Media, Advertising & Marketing Watch
Turner gets clearance for Rs 850 million FDI
 Turner Asia Pacific gets govt. approval to invest Rs 850 mn in India; Kid Media India also wins FIPB nod for Rs 780 mn.

WGA strike comes to a close after over three months
 Writers Guild of America votes overwhelmingly for lifting restraining order, ending their 100-day strike.

Time Warner's Kayse joins Discovery as digital sales EVP

ICL lures Pakistani players with lucrative deals

Praveen Malhotra is national sales head Big FM

Walt Disney Internet Group unveils six mobile games
Turner Broadcasting buys TV rights of animated Star Wars
Sesame Workshop, Cartoon Pizza announce 2nd season of 'Pinky Dinky Doo'
CBeebies announces pre-school quiz show

MSN launches online contest to promote Jodhaa Akbar

Goa's Pala Flicks launches infotainment series for TV

Nokia unveils new converged devices, Internet services

TV Ratings
Top 10 Programmes (27/01/2008 to 02/02/2008)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (27/01/2008 to 02/02/2008)
Zee TV
Star Plus
Star Sports
Sun TV
Sony Entertainment TV
Star Gold
Gemini TV
DD1

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		• DLF wins title sponsorship rights for IPL
    		• Network TEN wins IPL overseas rights
    		• Meow walks the talk shows
    		• Web portals play cupid on Valentine`s Day
    		• Godrej launches mattress
    Source: Business-Standard
      
    		• Virtual data-rooms — the new transaction backbone
    		• Tata Comm to invest $5 m in re-branding
    		• MS drive for ergonomic products
    		• Coca-Cola to take up aggressive marketing campaign for 'Fanta'
    		• DLF bags title sponsorship rights of IPL Twenty20
    		• Yum!'s the word
    		• The premium path
    		• A brand is a pre-made decision
    Source: Hindu Business Line
      
    		• IPL will boost global game, says chairman
    		• Internet undergoes changes as online video demands rise
    Source: Financial Express
    		• Mediacom’s turn to try and buy Madison
    		•  T20 league gets Rs200 cr title sponsorships
    		• HUL net profit jumps 24% on price increases, strong sales
    Source: Livemint
      
    		• DLF bags IPL title rights for Rs 200 crore
    		• Emerging Media appoints Ogilvy Group for managing IPL team
    		• Sprite leads fizzy drinks pack, ahead of colas
    Source: Economic Times
      
    		• Political attack ads have powerful impact on younger voters
    Source: Khabrein.info
     
    		• Firm rapped for gender bias in ad
    Source: Times of India
      
    		• From Swiss knife to travel gear
    Source: DNA
     
    International News
    		• Reckitt Profit Increases as Advertising Fuels Sales
    Source:Bloomberg
     
    		• Havas Plans Digital R&D Arm
    		• Publicis, Optimedia Launch Strategic Unit
    		• Bud Light Preps $35 Mil. Lime Launch
    Source: Ad Week
     
    		• Study: Men Net Valentine's Day Purchases Online
    		• WaMu Wants Customers Yelling 'Whoo hoo!'
    Source: Brand Week
     
    		• Publicis, Optimedia Launch New Unit
    		• Study: Web Video Audience Differs Widely by Segment
    Source: Media Week
     
    		• Gaming channel renames, expands to ents
    Source: Digital Spy
     
    		• MWC: Airwide preps mobile ad platform
    Source: Mobile Entertainment
    		• Italy Advertising Spending Up 3.1% In 2007 - Nielsen
    Source: CNNMoney.com
     
    		• French public television fears the end of advertising
    Source:Courrier International, France
     
    		• Amazon.com Tests Retailer Ads
    Source: The Associated Press
     
    		• Playboy posts loss, forecasts magazine ad decline
    Source: Reuters
     
    		• Belo fortunes decline on shrinking ad sales, fourth-quarter write-off
    Source: Biz Journals
     
    		• Advertising sector in Arab world should stop ‘importing campaigns’
    Source: Emirates Business 24/7
     
    		• Google Leads Yahoo, Microsoft, in Online Advertising Market
    Source: International Business Times
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