Indiantelevision.com Team

(13 February 2008 8:00 pm)

MUMBAI: Emerging Media who are the franchise owners of IPL Team Jaipur has appointed Ogilvy Group to provide the communication strategy and creative to build the positioning and reputation for the brand IPL Team Jaipur.

Emerging Media plans to rollout major brand and marketing activities to create awareness and enhance brand IPL Team Jaipur. It has also earmarked a substantial budget which will include all marketing promotions and on-ground activities, creating a new logo, a team jersey, a team anthem etc. Emerging Media will simultaneously launch season 2 of India's only cricket reality show Cricket Star Twenty/20.

Ogilvy Group, South Asia executive chairman Piyush Pandey said, "The Group is extremely excited to be associated with Emerging Media. In response to the client's excitement, we have also created an exclusive team – Ogilvy Team Jaipur to build the brand. The creative team headed by Abhijit Avasthi will work with a battery of creative people, on-ground experts and the client's team to create a unique identity for IPL Team Jaipur."

Recently, Emerging Media won the IPL team franchise of Jaipur for $67 million (Rs 2.68 billion), at the IPL franchise bid. Emerging Media is a media group focused on the Indian subcontinent. Through its subsidiary, Investors in Cricket, Emerging Media launched India 's first Cricket talent hunt and reality show (Cricket Star Twenty/20), after developing a partnership with Leicestershire county cricket club, and staging the first international club 20-20 championship.