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MUMBAI:
Praveen Malhotra, vice president for sales and operations
head for North, at BIG 92.7 FM has been elevated to the position
of national sales head for the Integrated Sales Unit which
will be responsible for ad sales for not just Big 92.7 FM
but also NTR Sales, sales of Big Street and of Big Digital.
Malhotra will also be responsible for the sales function of
any new business unit that might be introduced in the future.
The integrated sales unit shall take charge of the revenue
generation function with immediate effect.
She
would still continue spearheading operations for the entire
Northern region.
Spanning
a career of over 16 years, Malhotra has the experience of
working with Times of India, Star India and Zenith OptiMedia.
In
2001, she joined Radio City 91.1 FM in the capacity of SVP
and station head. At Radio City, she was instrumental for
the entire set-up and management of the Delhi radio station.
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