13 February 2008Newsletter SubscriptionEmail this Page

Volume 20 - Issue No: 9








Adex Analysis

Advertising by Telecom Industry on TV in 2007
 Telecom sector advertising on TV grows by 61 per cent during 2007 compared to 2006 - AdEx Analysis.

 

Media, Advertising & Marketing Watch
Emirates Airlines named as ICC official partner for 8 yrs
 The International Cricket Council has announced that Emirates, the Dubai-based international airline, has become an Official Partner of the ICC for the next eight years.

Star Plus' SRK game show to also air on Star Vijay
 Star Plus' Shah Rukh Khan-hosted reality game show 'Kya Aap Paanchvi Pass Se Tez Hain?' has a Tamil sibling on Star Vijay; prize money and host for the Tamil show not yet known.

UTV Motion Pictures to release Jodhaa Akbar in 26 countries
 UTV Motion Pictures to release Jodhaa Akbar across 26 countries; film to be dubbed in Telugu and Tamil.

Trai reviewing need for regulating last mile operators
 Trai to assess regulation of last mile cable TV operations; concern is on fragmentation and monopoly as it doesn't allow subscribers to select their operators.

Coke launches summer marketing initiative for Maaza

Ian Rowden is Saatchi & Saatchia Asia-Pacific head

Dante Ariola Exec Chair of 08 Clio Awards Technique jury

P&G Advertiser of the Year at Cannes Lions 2008

UTV in JVs with Smriti, Shekhar for content ramp up

Toei Animation to premiere new episodes of 'Master Hamsters' at Kidscreen Summit
Adness Entertainment signs in major licencees for 'Crack & Bonky'

CNN-IBN launches 'Whose City is it Anyway?'

IG Fun, Indiagames to offer 'Bioshock' on mobile

Fropper.com's ezMoney to fatten bloggers' purses

TV Ratings
Top 10 Programmes (27/01/2008 to 02/02/2008)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (27/01/2008 to 02/02/2008)
Zee TV
Star Plus
Star Sports
Sun TV
Sony Entertainment TV
Star Gold
Gemini TV
DD1

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		• Pepsi lone bidder for IPL title rights
    		• More masala with movies
    		• Yamaha to launch two premium bikes to revive biz, image
    Source: Business-Standard
      
    		• ENN launches digital signage in tie-up with Helius Inc
    		• Galla Foods to enter fruit beverage segment
    		• Shah Rukh to host new TV show
    		• PVR ties up with Thai entertainment company
    Source: Hindu Business Line
     
    		• Budget Run-up 2008: Media & Advertising
    Source: Sify
     
    		• How Obama got his branding right
    		• People Post
    		•  Using local colour for a stronger connect
    Source: Livemint
      
    		• Advertisers target youth for in-game advertising
    		• IPL to go for direct bidding
    		• SRK game for investing in hockey, football
    		• Coca Cola unveils new summer campaign for 'Maaza'
    		• Brand Equity's Hot Young Creatives for 2008
    		• Rural marketing programme for Fair & Lovely
    		• Marketers target customers with personal blogs
    		• Why don't you get a job in advertising?
    Source: Economic Times
      
    		• Ishant Sharma may take the fast lane into ad world
    		• B'desh's Rafique weighing up SRK's IPL offer
    		• English counties fear losing foreign players to IPL
    Source: Financial Express
     
    International News
    		• McCann beefs up creative team
    		• Y&R hires digital head
    Source: www.marketing-interactive.com
     
    		• StrawberryFrog Adds $30 Mil. Mahindra Biz
    		• Omnicom Posts Strong Q4
    		• PQ: Branded Entertainment to Surge in '08
    		• Yahoo! Looks Beyond Pre-Roll
    		• Ex-Wendy's CMO Rowden Lands at Saatchi
    		• PepsiCo Shifts Propel to Goodby
    		• Lowe N.Y. Takes Aruba
    		• Kia's Top Marketer Beavis Leaves
    Source: Ad Week
     
    		• Study: Branded Entertainment to Surge in '08
    		• Rockport Stages a 'Live In'
    Source: Brand Week
     
    		• TRA Adds TV Viewing, Shopping Measure
    Source: Media Week
    		• WPP Launches Sponsorship Evaluation Tool
    Source: Daily Research News
     
    		• YuMe Bolsters Online Video Ad Platform
    Source: InformationWeek
     
    		• O2 signs exclusive deal with 4th Screen Advertising
    Source: New Media Age
     
    		• Yeo Valley’s spends £ 3.6 m on advertising campaign
    Source: Organic-Market.Info
     
    		• Spottt Launches, Offering Free Web Advertising for All
    Source: PR Newswire
     
    		• Google Push for Yahoo Ad Tie-Up Wanes
    Source: Wall Street Journal
     
    		• Acision and OgilvyOne Form Mobile Marketing Alliance
    		• ADP Dealer Services Launches Digital Advertising
    Source: FOXBusiness
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