13 Aug 2008Newsletter SubscriptionEmail this Page Volume 21 - Issue No: 36
Indian Television Dot Com requires Sr. and Mid level Ad Sales Managers Contact: asrecruitment@indiantelevision.com Tel 91 22 40666777 








Adex Analysis

Oral Hygiene brands ads on TV in H1 2008
TV ads of oral hygiene category rise 5% for 1st half of '08 over a year ago period - AdEX India Analysis.

 

Media, Advertising & Marketing Watch
Star One to treat viewers with Paani Puri from 30 Aug
 Sitcom Paani Puri to launch on 30 Aug, airing at 9 pm it will replace Laughter Challenge on Saturdays.

Singh Is Kinng garners Rs 595 million worldwide
 Singh Is Kinng grosses Rs 595 mn worldwide; in India it earns Rs 450 mn & Rs 145 mn in overseas.


Aamir Khan to endorse Brand India

BBC launches “condom” ad campaign to spread awareness

Multimap unveils digital ad campaign

Puma introduces Runway collection for the Olympics

Cartoon Network, Adult Swim on ICO's lineup for mobile interactive media service

BBC World News to launch second season of Visionaries

Shaadi.com, Vodafone partners for mobile matrimony

Softimage launches new version of gaming software

TV Ratings
Top 10 Programmes (13/07/2008 to 19/07/2008)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (13/07/2008 to 19/07/2008)
Star Plus
Zee TV
Sony Entertainment TV
Sun TV
NDTV Imagine

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		•

    Now, firms devise advertising strategies to push men's products

    		•

    Abhinav Bindra may command Rs 2 cr per endorsement

    		•

    Reinventing Brand Khadi

    		•

    Excessive government control biggest hurdle to khadi's revival

    		•

    Indian freedom struggle- poorly marketed?

    • Brand Launches

    • Chrysler turns heat on M&M over Scorpio

    Source: Economic Times
      
    		•

    Hindustan Unilever gains in a dull market condition

    		• Reliance Retail ties up with UK toy retailer Hamleys
    Source: Hindu Business Line
      
    		•

    Meridian Mobile to increase its market share to 10%

    		•

    The world wants to style Indian tresses

    		•

    Trent zooms on Tesco`s joint venture proposal

    		•

    Reliance Retail, UK firm tie up for toys

    		•

    Unrest forces Dabur to rethink Pak, Nepal plans

    Source: Business Standard
      
    		•

    If it's news, ad blitz targets men

    Source: Times of India
      
    		•

    Reliance Retail to launch Hamleys toy shops here

    		•

    Tesco enters retail with cash & carry

    Source: Financial Express
     
      
    		•

    Viewers are not for mirror images in ads

    		•

    Ads make a pitch with real-life relationships

    Source: Livemint
      
    		•

    AOL’s Platform-A Integrates buy.at Affiliate Network and Goowy Media

    Source: TechWhack
      
    		•

    BPCL pumps to show ads

    Source: Howrah News Service
      
    		•

    'DAVP advertising rates will be revised'

    		•

    ‘Consumers are now involved in creating brand awareness’

    		•

    DNA to launch Bangalore edition

    		•

    Spencer’s will push pvt labels

    Source: DNA
      
    		• comScore Enhances Reporting of Ad Networks' Audiences
    		•

    Consumers to Spend Billions on Internet Video Services by 2013

    		•

    MOG Launches MOG Music Network to Drive Ad Revenue and Exposure

    Source: IT News Online
     
    International News
    		• Telemundo Stations Seek Connection
    		• Why Denuo Keeps Refreshing
    		• Barbara Lippert's Podcast
    		• Sorrell: Olympics a Watershed for China
    		• MOG Debuts Ad Network
    		• Cablevision's DVR Scares Ad Sales Execs
    		• 'Nonconformist' Rea Joins Wieden
    		• NBC, Yahoo! Sites Soar With Olympics
    		• Target's Klise to Chair Product of the Year Awards
    Source: Ad Week
     
    		• 'Precycling' Catches On With Consumers
    		• McDonald's Extends Southern Style Chicken Launch Online
    		• Kobe Bryant Tops NBA Jersey Sales in China
    Source: Brand Week
     
    		• UK Advertising Watchdog Says Shell Oil Sands Ad Misleading
    Source: Morning Star
     
    		• Pacific Ridge AD building sports programs from scratch
    Source: Todays Local News
    		• The Big Picture on Small-Screen Advertising
    Source: E Marketer
     
    		• BB&T introduces Spanish-language advertising campaign
    Source: Market Watch
     
    		• Nationwide taps ad agency to target black audience
    Source: Biz Journals
     
    		• Ad sector does well with self-regulation
    Source: The Star
     
    		• comScore Enhances Reporting of Ad Networks' Audiences
    Source: Istock Analyst
     
    		• Google-Yahoo Ad Deal is Bad for Online Advertising
    Source: HBS
     
    		• TV ADVERTISERS DIG DEEP TO SPEND ON OLYMPIC GAMES
    Source: Warc
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