ICO
mim is a fully interactive mobile video, navigation and emergency assistance service
powered by the ICO G1 satellite, which launched in April 2008. The trials will
take place in Raleigh-Durham, North Carolina and Las Vegas, Nevada later this
year.
The
ICO mim service will include a mix of news, children's, entertainment, and sports
offerings.
"Children's
programming is an essential genre for any rear-seat mobile entertainment service,"
said ICO's lead strategic content negotiator Sue Hamilton, "and we're pleased
to add Cartoon Network content to Discovery Kids as we build out our programming
lineup."
ICO
mim is a converged mobile media service that addresses a variety of consumers'
entertainment, information, and two-way communication needs: live mobile TV for
vehicles and portable devices, interactive navigation, and roadside assistance,
all with satellite coverage. ICO mim will provide eight to 15 channels of live
mobile television to portable and larger-screen devices.