Overview
of Oral Hygiene brands advertised on TV during H1 2008
(12 August, 2008) |
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| Key
Findings: -
 Five
per cent rise in TV advertising of oral hygiene category during January-June 2008
compared to same period in January-June 2007. - 'Tooth
Paste' garnered a high share of 64 per cent of overall oral hygiene category advertising
on TV during H1 2008.
-
'Colgate Palmolive India Ltd' was the top advertiser under oral hygiene category
on TV during H1 2008.
-
'Pepsodent Decay Protection' topped the chart of new brands of oral hygiene advertised
on TV during H1 2008.
- High
advertising share of oral hygiene category on regional channels during H1 2008.
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Volume
growth of oral hygiene category on TV during H1 2008. |
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| |
-
During H1 2008, TV advertising of oral hygiene category saw a rise of five per
cent compared to H1 2007.
Share
of sub-categories of oral hygiene category on TV during H1 2008. |
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-
During H1 2008, 'Tooth Paste' sub-category had maximum share i.e. 64 per cent
of overall oral hygiene category advertising on TV followed by 'Breath Fresheners'
and 'Tooth Brushes' respectively with an equal advertising share of 15 per cent.
Fastest
growing oral hygiene sub-category on TV during H1 2008. |
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-
During H1 2008, among the fastest growing sub-categories of oral hygiene on TV
compared to H1 2007,'Range of Oral Hygiene Products' recorded maximum advertising
growth followed by 'Tooth Brushes' and 'Tooth Powder'.
|
| Top
advertisers of oral hygiene category on TV during H1 2008. |
|
|
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-
'Colgate Palmolive India Ltd', 'Hindustan Unilever Ltd', 'Prefetti Van Melle India
Pvt Ltd' were the top three advertisers and had contributed for 80 per cent of
overall Oral Hygiene category advertising on TV during H1 2008.
Top
new brands of oral hygiene category on TV during H1 2008. |
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| | |
- 'Pepsodent
Decay Protection' , 'Pepsodent Complete Family' and 'Allens Polo Extra Strong'
were the top three new oral hygiene brands advertised on TV during H1 2008.
- Five
out of top ten list of new brands of oral hygiene category were occupied by Hindustan
Unilever Ltd.
Advertising
share of oral hygiene category on national and regional channels. |
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-
During H1 2008, maximum advertising share of oral hygiene brand i.e. 54 per cent
on regional channels and rest was on national channels.
-
Among the regional channels, 'Tamil Nadu' recorded the maximum share (21 per cent)
of oral hygiene category followed by 'Maharashtra' and 'Andhra Pradesh' with an
equal share of 14 per cent during H1 2008.
Top
five oral hygiene brands with maximum average ads per day on TV during H1 2008. |
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-
During H1 2008, four out of top five brands with maximum average ads per day on
TV belonged to 'Colgate Palmolive India Ltd' and remaining one brand was of 'Hindustan
Unilever Ltd'.
Watch
out for forthcoming interesting analyses in future. |
| | | (Analysis from AdEx India - A Division of TAM Media Research) |
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