11 April 2008Newsletter SubscriptionEmail this Page

Volume 20 - Issue No: 51








Media, Advertising & Marketing Watch

Sony closes IPL ad sales
Sony has finalised its IPL sponsor line up with Vodafone and Hyundai as presenters, Coca-Cola, Max New York Life and Godrej Appliances as associates.

 

Ad Pick
'Join the dots' - Airtel's new TVC
 Can you teach your daughter to draw a whale by asking her to join those twinkling dots resting on the dark night canvas? Airtel’s new TVC Join the Dots can.

Other Media, Advertising & Marketing Watch
Zee to invest Rs 600 mn for Marathi, Bengali films
 Zeel plans to invest Rs 600 million in producing and marketing a slate of Marathi and Bengali movies over two years.

Turner to enter animation films, add channels in India
Turner International to make animation films in India with the first release in 2009; is also launching a Hollywood movie and series' channel with Warner Bros. in fourth quarter of this year.

Krazzy4 case settled out of court; to release with all songs
 Music composer Ram Sampath and Rakesh Roshan settle case out of court; Krazzy4 to release with all songs.

Court orders Krazzy4 release with two songs cut

JWT India, Japan's ADK float JV company

Reliance Footprint brings Pavers into India

MI6 honours video game industry's marketers

Disney promotes Anna Woo to VP business operations and finance

David is Nielsen's global head of customised research

Sony to launch daily soap Sujata at 10 pm

CEA launches campaign for digital TV transition in US

Sony Pictures TV to exhibit at Amazia in Hong Kong

Editors Guild rejects BCCI’s revised terms

TV Ratings
Top 10 Programmes (23/03/2008 to 29/03/2008)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (23/03/2008 to 29/03/2008)
Star Plus
Zee TV
Sony Entertainment TV
Sun TV
Neo Sports

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		• IPL facing possible media boycott
    		• Is CAS turning out to be a failure?
    		• Turner International for more TV channels, animation in India
    Source: Economic Times
     
    		•  Ear! Here! Now, get paid to listen to ads on mobile
    Source:DNA
     
    		• IPL: Team Bangalore spends $4 m on marketing initiatives
    		• Temptation Foods keen to acquire more brands
    		• Assam Co to launch 4 tea brands, tap CIS markets
    		• Canon India to invest Rs 100 cr on branding
    		• Bangalore O&M bags Goafest awards
    		• INX Network takes news channel to DTH
    		• Radio City 91.1 FM launched in Pune
    Source: Hindu Business Line
     
    		• Mumbai: Two Krazzy4 Songs Copied from Ad: Bombay HC
    Source: Daijiworld.com
     
    		• IPL gets Bollywood-studded
    		• Electric bikes and 3-wheelers to hit Punjab roads soon
    Source: Financial Express
      
    		• World Kabbadi League like IPL soon
    		• 'Sign spinners' latest fad in US ad biz
    Source: Times of India
     
    		• INS threatens to take 'adverse view' of IPL match coverage
    Source: Hindu
     
    		• Nirula`s set to take on McDonald`s
    		• Yuvraj Singh may meet a Percept in Globosport
    		• Website cashes in on Neo Sports dispute
    		• Turner to expand media biz
    		• Indu Projects goes for brand makeover
    		• Bharti to unveil retail brand this month: Mittal
    		• `Prime Time is getting less important`
    Source: Business-Standard
     
    		• MC all set to generate revenue from advertisement tax
    Source: Indian Express
     
    International News
    		• Kane & Lynch Ads Pulled by Authorities in the UK
    Source: Game Guru
     
    		• Big Players Circle Yahoo!
    		• Goldsmith to Exit Y&R
    		• SRI to Guide $120 Mil. Wachovia Pitch
    		• Visa Keeps EU Media at MEC
    		• R/GA Adds AKQA's Cavalletti as S.F. ECD
    Source: Ad Week
     
    		• MoS builds ad-supported video business on Brightcove platform
    Source: DM Europe
     
    		• P&G, Def Jam Partner for Fresh Beats
    		• Drug Companies Will Top $1B in Direct Marketing Spend
    		• John Hancock Reintroduces Itself to Consumers
    		• Six Flags, Kraft Strike Deal
    Source: Brand Week
    		• Christian Institute challenges Google on abortion ad
    Source: Inspire Magazine
     
    		• Panel moves on Sarkozy's plan to eliminate TV ads
    Source: IHT
     
    		• CNI AdDesk Handles Outsourced Ads
    Source: Editor & Publisher
     
    		• Hot Web, Inc. Announces In-Network Advertising
    Source: Earthtimes
     
    		•  IGA: Predicting the Future of In-Game Advertising
    Source: DailyGame
     
    		• Beer ad actor disputes warrant in child porn case
    Source: Canoe
      
    		• Scarborough Launches SKIP
    Source: Media Week
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