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NEW
DELHI: Beefing up its prime time, Sony Entertainment Television
(Set) has announced a new show Sujata which is produced
by BR Films.
The
daily show will start beaming from 14 April at 10 pm and will
replace the currently running reality series, Ustadon Ke
Ustad.
The
10 pm slot has seen a lot of reshuffling of shows since the
last one month. Tujhko Hai Salaam Zindegi was first
shifted from 8 pm to 10 pm, shortly after which the show was
taken off air.
The
slot was then filled with Mr and Ms TV, a short term
reality series which was then followed by Ustaadon Ke Ustaad.
Sony Entertainment Television creative head Sanjay S Upadhyay
said, "As per the avialable figures, Sony isn't doing
too well in the fiction category but we are confident that
Sujata can turn the tables for us. We are already getting
a good response from the advertisers for this content."
Sujata
is an adaptation of Piel De Otono, a Mexican soap opera
produced by Televista. It tells the story of a woman, who
gets married, looks after her children but by the time she's
in her 40s, she is going through a mid-life crisis. With all
the sacrifices she's made for her family, her husband and
children start ignoring her when she needs them the most.
"We
didn't need to go too far from the family drama genre. You
don't need to do things radically different in order to get
recognition. With serials currently running in the other channels
at this time band losing ratings, I feel we could bring about
a shift in the audience to our channel," added Upadhyay.
According
to the Producer of the series, Ravi Chopra, the cost of making
one episode of the serial is Rs 800,000 and the initial contract
runs for 208 episodes (1 year).
"I'm
very excited with the way the concept has shaped up. Our expectations
have been met. We, at B R Films, have always tried to put
a message on our films and serials for our viewers and Sujata
has a strong message," said Chopra.
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