5 September 2007Newsletter SubscriptionEmail this Page Volume 18 - Issue No: 97
Adex Analysis

Advertising by Personal Care/Hygiene sector on TV
Personal Care/Hygiene sector account for 10% share in overall TV advertising in the first half of 2007 - AdEx India Analysis.

 

Media, Advertising & Marketing Watch
Government opposed to banning ads on pay TV channels
The Govt is not in favour of imposing a ban on advertisements between programmes on encrypted (pay) TV channels as this would not be in the interest of the viewers.

Content Code: Dasmunsi to meet broadcasters on 7 September
 I&B minister Priyaranjan Dasmunsi to meet broadcasters on 7 September over Broadcast Bill and Content Code.

Eros arranges $100 million debt facility from Citigroup
 Eros arranges a $100 million financing facility from Citigroup Global Markets for acquisition in entertainment content sector.

Mahabaleshwarkar & Shastry to head Rediff's creative team

Grey Chennai bags three accounts worth Rs 100 mn

Radio City co-hosts 'Gili - Voice of Bangalore'

India tops at Reader's Travel Awards

Divya Bhaskar launches 'Gujarat Genius Quiz'

Radio Mirchi celebrates Teacher's Day

Max ropes in Mona Singh to present Maha Movie

Big FM ropes in Neeta Lulla for 'Episode 927'

AT&T to introduce parental control mobile service

TV Ratings
Top 10 Programmes (19/08/2007 to 25/08/2007)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (19/08/2007 to 25/08/2007)
Zee TV
Star Plus
Sony Entertainment TV
Sun TV

Source: www.indiantelevision.com

 
Today's Newsbreakers.......India

    • BCCI finally advertises for coach's post

    Source: Hindustan Times
     
    		• Cinema chains add luxury for greater brand recall
    		• Neo ties up with Tata Sky to boost viewership
    		• Play by the rules
    		• Bearding the lions
    		• Best & Bekaar
    		• Sweet nothings
    		• Brand launches
    		• FMCG: Fast Moving Corporate Guerillas
    		• Lights, Shahrukh, Action!
    		•  Retail tale: Point of no sale
    		•  Henkel India claims neem toothpaste safe
    Source: Economic Times
     
    		• Reebok India plans thrust on tier-II cities
    		• Nature's Essence banks on direct selling, personal reach
    		• Taj Hotel signs marketing alliance with Okura
    		• Delhi HC restrains local co from infringing Coke's trademark
    Source: The Hindu Business Line
     
    		•

    ‘Luring the right talent is the biggest challenge for ad industry’

    		•

    Mudra floats new agency for DDB’s India business

    Source: Livemint
    		• 7 Up to get new ad agency
    		•  Reliance Retail plans foray into footwear
    		•  Coffee Bean, Blue Foods to open stores
    		• A second chance
    		• IIFT to set up centre for consumer affairs
    		•  RCom, ICICI Bank tie up for money transfer over mobiles
    Source: Business Standard
     
    		•

    Govt panel backs hoarding policy

    • Honda patented Bajaj tech: TVS

    Source: DNA
     
    		•  After feed-sharing bouncer, private players in for more bodyline bowling
    Source: Financial Express
     
    		•  Anand Narasimha joins Bates as V-P, strategy and knowledge
    		•  India Retail Forum 2007: Retail boom brings with it the age of consumerism
    		• India Retail Forum 2007: India, the emerging market of the world
    		• Debashis Bose quits Hakuhodo Percept, forms JV
    		• Eye on revenues, NDTV.com re-crafts ad serving model
    Source: Agency Faqs
     
    International News
    		• Thompson to air first 2008 ad while skipping debate
    Source: Reuters
     
    		•  Yellow Book is latest to launch video ads on web
    Source: Newsday
     
    		•  POV: Brands in Dark on Consumer Concerns
    		• Univision Names Ad Sales Chief
    Source: Ad Week
     
    		• Gauging The Hype On Mortgage Meltdown's Online Ad Impact
    Source: Media Post
     
    		• Univision's Uva: Lawenda's Ad Role Won't Supersede Exiting Co-Presidents; to Gain Larger Co. Role
    		• eMarketer: Total Ad Spend for Web to Pass Radio in '07
    Source: Media Week
     
    		• P&G Concentrates On Converting Detergents
    		• Wyndham Keys on Gen Xers for Growth, Fresh Image
    		• Yellow Tail Sparkling Wine Ready To Pop the Competition
    Source: Brand Week
    		• Yahoo to Buy Ad Company BlueLithium for $300 Million
    Source: Bloomberg
     
    		• KDDI introduces advertising with au one portal site
    Source: Japan Today
     
    		• Ambush advertising banned from AFL
    Source: The Australian
     
    		• TV ads peddle foods high in fat, sugar, salt to US kids: study
    Source: AFP
     
    		• Celebrities In New Gay Tolerance Ad Campaign
    Source: 365 Gay
     
    		•  Audi Channel signs content deals with Joost and Nokia
    Source: www.marketingweek.co.uk
     
    		• Jingwei International Appointed Exclusive Mobile Advertiser for China Unicom
    Source: MSN Money
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