Indiantelevision.com > AdEx India Analysis > Advertising by Personal Care/Hygiene sector on TV in H1 2007
Indiantelevision.com
presents AdEx India Analysis
Advertising
by Personal Care/Hygiene sector on TV in H1 2007
(4 September, 2007)
Key
Findings:
Personal
Care/Hygiene had 10 per cent share in Overall TV advertising
in the first half of 2007.
20
per cent rise in ad volume of Personal Care/Hygiene on TV during
H1 2007 over H1 2006.
High advertising in Toilet Soaps category.
Regional GEC had the maximum share of ad volumes at 36 per cent.
'Hindustan Unilever Ltd' was the number one advertiser.
The
top new launches had four brands of Ponds India and two of Hindustan
Unilever Ltd.
This
week, AdEx India analyses the advertising trends of Personal Care
/Hygiene sector on TV in the first half of 2007.
Quarterly
trend of advertising by Personal Care/Hygiene products on TV.
Toilet Soaps and Tooth Pastes were the top two categories
across all the quarters of 2006.
The summer skewed categories - Talcum Powders and Prickly
Heat Powders/Lotions did high advertising in the second quarter
of both the years.
Whereas
Cold Creams and Moisturizing Lotions/Creams contributed maximum
in the fourth quarter.
Volume
Growth in Personal Care/Hygiene sector.
H1
2007 saw a rise of nine per cent in the number of brands advertised
on Television over H1 2006.
Somis
Ayurvedic Product, Boroplus Winter Nourishing Body Lotion
and Lux Soap were the Top three growth contributors.
Share
of Personal Care/Hygiene sector and their segmentation.
Under Personal Care/Hygiene products, Toilet Soaps led the
advertising with 30 per cent share followed by Tooth Pastes
with 19 per cent share.
Across both Toilet Soaps and Tooth Pastes category, approximately
60 per cent were contributed by Hindustan Unilever and Colgate
Palmolive India.
Personal Care/Hygiene categories with the maximum growth in ad
volumes on TV in H1 2007 over H1 2006.
Out
of 25 categories in Personal Care/Hygiene, 17 categories
escalated up in their respective ad volumes in H1
2007 as compared to H1 2006.
Under
Hand/Body wash, 'Dettol Liquid Soap' brand of Reckitt
Benckiser (India) was the main growth contributor.
Advertising on National versus Regional Channels.
Personal
Care/Hygiene products increased their advertising
by 23 per cent on National channels and by 16 per
cent on Regional channels in H1 2007.
Toilet
Soaps and Tooth Pastes advertised maximum on National
and Regional channels.
Share
of Channel Genres in the first half of 2007.
Business, English News and Hindi Music channels saw
the maximum growth in ad volumes by Personal Care/Hygiene
products in H1 2007 as compared to H1 2006.
Key players of Personal Care/Hygiene sector on TV in H1
2007.
Hindustan Unilever advertised maximum for its Toilet
soap brands, Colgate Palmolive for its Tooth paste
and Ponds India for its face creams and Moisturizing
lotions/creams.
Hindustan Unilever Ltd advertised with 42 brands in
which Lux soap, Fair Lovely Multivitamin and Pepsodent
Complete Germi Check had the maximum share.
New
launches in Personal Care/Hygiene sector on TV.
Overall there were 75 new products launched on Television
during H1 2007.
Toilet
Soaps category had 20 new brand launches followed
by Moisturising Lotion/creams and Face pack/Astringents/Clean
Mask with 12 and eight brands respectively.
Two
brands of Hindustan Unilever - 'Pepsodent Center Fresh'
and 'Lux Hot pink' soap were also among the top 10
new launches.
Watch
out for forthcoming interesting analyses in future.
(Analysis
from AdEx India - A Division of TAM Media Research)
Personal
Care/Hygiene had 10 per cent share in Overall TV advertising
in the first half of 2007.
