9 October 2007Newsletter SubscriptionEmail this Page Volume 19 - Issue No: 21








Media, Advertising & Marketing Watch

Future Group, Sony Pictures in merchandising tie-up
SPE Films has tied up with Indian retail giant Future Group to promote its first Hindi film venture Saawariya, directed by Sanjay Leela Bhansali.

 

India can become largest pay TV market in the world: Chandra
Zee CMD Subhash Chandra delivers keynote address; says India can become largest pay TV market in the world.

$ 200 million outlay for new Zee's wellness channel Veria

Young India defining viewership trends: Dasgupta
In opening address, SET India CEO Kunal Dasgupta outlines key growth drivers for Indian media industry.

Parliamentary consultative committee backs Broadcasting Bill
I&B Consultative Committee supports introduction of Broadcasting Services Regulation Bill 2007 in Parliament.

Moser Baer acquires 800 Hindi films from Ultra Video
Moser Baer acquires 800 Hindi and 100 Gujarati titles from home video major Ultra; films include Sholay and Koi Mil Gaya.

Executive Dossier
'The game development and design visualisation markets have grown the quickest for us'
Interview with Autodesk Global product marketing manager media and entertainment division Rob Hoffman.

Word-of-mouth most powerful selling tool in India: Survey

Greg Norman Collection in licensing deal with BTB

Rajesh Kulkarni is creative partner for Rediffusion Mumbai

Max Retail targets 50 stores, plans TV campaign

Castrol partners with Eurosport for Euro 2008

Disney organizes Dandiya for hearing impaired kids

Doug Cohn is Nick US senior VP, music marketing, talent

Zodiak Television to acquire 35% stake in Sol

Raj TV plans to launch Tamil news channel on 14 Nov

Indian youth aspire for jobs in media and ent. sector

Wizcraft to helm Film & TV Producer Guild's Apsara awards

Warner inks global home video distributn deal for 'Peanuts'

Zoom revamps website; to offer shows on web, mobile

TV Ratings
Top 10 Programmes (23/09/2007 to 29/09/2007)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (23/09/2007 to 29/09/2007)
ESPN
DD1
Zee TV
Star Plus
Sony Entertainment TV
Sun TV
Star Gold
Sahara One
Aaj Tak

Source: www.indiantelevision.com

 
Today's Newsbreakers.......India
  • Reliance bags marketing & distribution deal for Apple
  • ESPN Star Sports preparing pitch for acquisition
  • Nimbus bags T20 rights for 60% of ODI fees
  • DishTV targets 8 mn users; to invest Rs 1100 cr
  • Newspaper ads more trusted than television
  • In India, Evolution Has Reached Revolution: Dooner
  • Brand Equity poll to salute Bravery at Effie 2007
    Source: Economic Times
     
  • Dish TV to raise Rs 1,100 cr
  • Listenership rating for FM radio from November
  • Word-of-mouth most powerful ad tool: Nielsen
  • ‘Saawariya’ merchandise range
  • Amway India launches TV campaign
  • US Tech rebrands services
  • Future Group entering marriage services sector
    Source: The Hindu Business Line
      
  • Space selling... literally
  • Of luxury brands, Gabbar and Sambha
  • Clean campaign, dirty stunts
  • ‘With Bingo nothing was planned’
  • Getting the act together
  • Boyz II Men
  • Durables cos warm up to festive season with new product launches, freebies
    Source: Financial Express
     
  • The Next Big thing..
    Source: NDTV.com
  • Arvind Mills will now be Arvind

  • UK cracks down on fake Scotch brands

    Source: Times of India
     
  • Samsonite to enter eyewear, watch segments
  • Pitching it right
  • TV`s fashion make-over
    Source: Business Standard
     
  • Nehru Hockey Society looking for sponsors
    Source: The Hindu
     
  • Future Group plans ad spend of Rs 50 crore; appoints two agencies
  • Bharti AXA Investment Managers seeks creative agency
  • Aegon Religare begins hunt for media agency
  • Guest Article: Glamour dictates grammar on TV, says Gopi Menon
  • Indian Magazine Congress: Not time yet to trash the magazine
  • Indian Magazine Congress: Talent a major concern for magazines today
  • Indian Magazine Congress: A publisher’s tryst with the digital world
  • Thought Blurb takes the ‘cream’ away from JWT, Mumbai
  • Rajesh Kulkarni moves to Rediffusion DYR as creative partner
    Source: Agency Faqs
     
    International News
  • FCC: No 'Stifling' Done Over Localism
    Source: Ad Week
     
  • MPG Nabs Key Execs for Sears
  • Time Inc. Eyes New Ad Apps, Including On-Page Video
    Source: Media Week
     
  • Smart Balance Spreading the Word With $40M Push
  • Dodge Goes to the Dogs, the Garage and on D&G
  • Minute Maid, Tropicana, A-B Juiced About Superfruits
    Source: Brand week
     
  • TeliaSonera unveils mobile ad channel
    Source: DM Europe
     
  • THAILAND: Ipsos starts service to make Thai advertisements more effective
    Source: Asia Media
     
  • Big Internet players stake their claims in the online advertising gold rush
    Source: InternetRetailer.com
  • Sony Creates In-Game Advertising Unit for PlayStation
    Source: Bloomberg
     
  • Rush to build larger ad networks reveals declining influence of major Internet hubs
  • A look at recent deals in online advertising
    Source: IHT
     
  • China Media Group Corporation Secures Online Advertising Rights
    Source: Earthtimes.org
     
  • German online advertising to beat 800 million Euros in 2007
    Source: Multilingual Search
     
  • San Francisco Chronicle Announces New Senior Vice President of Advertising
    Source: Yahoo
     
  • South Africans have more trust in traditional advertising than global consumers
    Source: Biz Community

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