MUMBAI: Moser Baer India's aggressive play in
the home video market continues. In a bulk deal,
the Mumbai-based company has acquired over 800
Hindi and 100 Gujarati titles from home video
major Ultra Video.
Video currently has a library of over 2200 movies.
of the Hindi titles are Sholay, Koi
Mil Gaya, Andaz Apna Apna, 36
China Town, Iqbal, Dillagi,
Bombay to Goa, Hero No 1, Saagar,
Maine Pyar Kiya, Hum Aapke Hai Kaun,
Aradhana and Amar Prem.
The Gujarati movies include Desh Re Joya
Dada Pardesh Joya, Gaam Ma Piyaryu Ne
Gaam Ma Sasar, Unchi Medi Na Uncha Mol,
Hiran Ne Kanthe, Jode Rahejo Raj
and Moti Verana Chawk Ma.
Moser Baer will be releasing these titles in
the home video market on DVD and VCD formats
at attractive price points. It will use its
proprietary and patented technology.
Moser Baer CEO Entertainment business Harish
Dayani, "With this acquisition, we own
or have license for over 2500 Hindi titles and
for over 400 Gujarati titles. This acquisition
enables us to offer some latest hit titles to
consumers at affordable prices points between
Rs 28 - Rs 39 for VCD / DVD, by leveraging upon
our patented and proprietary technology."
company will leverage its distribution reach
to market these titles. Moser Baer has already
lined up over 475 distributors across the country
and stocks shall be soon available in around
Moser Baer says its new division is close to
acquiring copyrights / exclusive license for
more than 9,000 titles in all major Indian languages,
which comprises a third of all movies produced
till date in India.