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CANNES:
India was everywhere at the Palais in Cannes as Mipcom 2007
kicked off this morning and even the weather gods seemed to
have got into the act. The climate
was pleasant as the market welcomed thousands of delegates
attending the world's biggest television market.
Sony
Entertainment Television (SET) India CEO Kunal Dasgupta opened
proceedings for the high-powered Indian presence at Cannes
by offering a detailed overview of the third largest TV viewing
market after China.
Marking
out television as the engine of Indian media industry growth,
Dasgupta said revenues are projected to triple by 2011.
Offering a macro view, he outlined key industry drivers as:
- Development
of content for niche viewers
- Pricing
remains a key driver, whether it is for cable subscription,
film tickets or newspaper prices
- Increased
consumerism and increased advertisement spend by marketers
fueling further growth
- Use
of technology for special effects, animation and other creative
work leading to better quality of media products
- Enabling
regulations related to broadcasting, print and radio by
the Government
Not
surprisingly, the opportunities thrown up by India's young
population increasingly exposed to, and hence aspiring for,
a better lifestyle, and therefore willing to spend more on
entertainment was one of the cornerstones of his speech.
While
touching on the complexities that the Indian market represented,
Dasgupta's focus was clearly on the advantages India offered
on the global media map and the opportunities on offer for
international players looking to do business in India.
Television:
- Production/co-production
of content including animation
- Broadcasting
of TV channels
- Distribution
of TV channels through cable and new delivery platforms
like DTH and IPTV
- Technology
transfer for digital content creation
- Marketing
of TV rights/air times
- Strategic
investment in existing companies in broadcasting, distribution
and content
- Adapt
show formats
- Dubbed
movies
- Branded
European blocks
Radio:
- Investment
in FM and satellite radio
- Content
creation for radio channels
- Marketing
of air times
Films:
- Production/co-production
of films
- Processing,
distribution and exhibition of Bollywood films
- Shooting
of overseas films in India
- Development,
distribution and exhibition of Hollywood/overseas films
- Training
for technical and functional areas of film making
- Supply
of hardware to film studios
Music:
- Creation
of content for film and non-film music
- Marketing
of film and non-film music
- Strategic
investment in local music companies
Print:
- Strategic
investment in news and non-news publications
- Tie-ups
for providing content to Indian publications
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