30 October 2007Newsletter SubscriptionEmail this Page Volume 19 - Issue No: 36








Executive Dossier

'We are identifying short term tasks and medium term tasks to get to a new, bigger Star'
 Interview with Star Group CEO Paul Aiello and Star India CEO Uday Shankar.

 

Media, Advertising & Marketing Watch
WWIL unveils brand mascot for GalaxZee
 Zee's Wire & Wireless India Ltd launches brand mascot; move seen to strengthen WWIL's digital cable brand GalaxZee.

Mukta Arts buys majority stake in Red Carpet
Mukta Arts signs shareholder agreement to buy 50.01% stake in Manish Goswami's newly started movie company Red Carpet Films.

Bharti Airtel selects NDS for DTH service
 Bharti Airtel selects NDS for a suite of digital broadcasting solutions for launch of its direct-to-home service.

Sony, Eros face off with multiplexes: Still no end in sight
 Sony Pictures and Eros International impasse over revenue sharing with multiplexes for Saawariya and Om Shanti Om continues.

Time Warner uses multi-platform marketing for 'Fred Claus'

Scot Safon is CNN Worldwide executive VP, CMO

CNBC adds two million households in Asia Pacific region

Star World introduces new programming line-up for Nov

New Media Group, Trinity Broadcasting announce tie-up

Post Disney-Pixar's Ratatouille, rat sales hit the roof

News channels back on cable networks in Ahmedabad

UTV Home Video launches five Hollywood titles

WOWtv launches in Singapore

TV Ratings
Top 10 Programmes (14/10/2007 to 20/10/2007)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (14/10/2007 to 20/10/2007)
DD1
Zee TV
Neo Sports
Star Plus
Sun TV

Source: www.indiantelevision.com

 
Today's Newsbreakers.......India
    		• Mediaware plans to tap outdoor media business
    		• Godrej to enter furnishing, home accessories mkt
    		• Diabetic? Amul`s got the chocolate for you
    		• All charged up
    		• Who needs a celeb anymore?
    Source: Business-Standard
     
    		• Consumers will've to pay more for new channels
    Source: Economic Times
     
    		• Tharoor explores brand India
    Source: Indian Express
     
    		• Court summons SRK in liquor ad case
    Source: Times of India
     
    		• Jayasuriya appointed brand ambassador for housing major
     Source: The Hindu
     
    		• India may become 5th largest consumer market by 2025: McKinsey
    		• Durables sales in H1 surpass last year’s annual growth: Survey
     Source: Hindu Business Line
      
    		• Your life is the new ad outlet
    		• Media by another name
    		•  Wake up, smell the tea
    		• India and the digital divide
    		• Suing Red Cross over red cross
    		• Google vulnerable after losing Time deal
    		• A half-hour of TV is worth 4 mins
    		• “Today many youngsters hate TV”
    Source: Financial Express
      
    		• Euro RSCG: One for Danone
    		• Rahul Sengupta seeks fresh pastures in television
    		• Advertisers wake up to appointment television
    		• DigiSpeak: Sundeep Budhiraja on research using Web 2.0
    		• Khattar retires from Maruti Suzuki; top management reshuffled
    		• Mobile payment firm Paymate gets into SMS marketing
    		• Times OOH Media reveals new brand identity
    		• Now, show your mom-in-law some appreciation!
    Source: Agency Faqs
     
    International News
    		• Havas Outpaces Publicis in Q3
    		• Dentsu Makes U.S. Move With Attik Deal
    		• 'Epsonality' Debuts
    		• NBCU Expands Outdoor Video With AMN
    Source: Ad Week
     
    		• AMC Report: Publishers Urged to Step Up Branding Efforts
    		• Fox's '07 Sox-Centric Series Up in Viewers, HH Ratings
    Source: Media Week
     
    		• New ARF Study Says Storytellers Succeed
    		• LG's Pitch: Dump Your Old, Uncool Appliances for Us
    		• NHL Effort Takes to the Ice With Two New TV Spots
    Source: Brand week
     
    		• Mobile gamers trial advertising in games
    Source: www.pocketpicks.co.uk
     
    		• Citi Debuts New National Advertising Campaign for US Citi Cards
    Source: WELT ONLINE
    		• Mobile advertising gets boost from Hollywood
    Source: : www.imediaconnection.com
     
    		• Metromix to help Tribune, Gannett get national ads
    Source: Reuters
     
    		• Imeem Pioneers Free Music With Ads
    Source: New York Times
     
    		• Clinton ad targets seniors
    Source: CNN
     
    		• Rums of Puerto Rico Launches New Advertising & Marketing Campaign
    Source: Earthtimes
     
    		• GCap Media wins GMG Radio ad sales contract
    Source: Guardian
     
    		• Bisto to run £2m Christmas advertising campaign
    Source: Talking Retail
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