Indiantelevision.com's The Ad Linx Reporter dated 16 October 2007 - Global and Indian advertising news, information and data at your fingertips

16 October 2007

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Volume 19 - Issue No: 26

Media, Advertising & Marketing Watch

Top advertisers to meet on 16 October over surcharge issue
Indian Society of Advertisers to meet over 25 per cent surcharge issue on 16 October as deadlock with broadcasters continue.

9XM music channel to have no VJs, targets youth
INX Media's music channel 9XM to have animated characters in place of VJs; sets 16-20 years as core TG and has tagline 'Haq Se'.

MSO, broadcasters to meet in November over a la carte pricing
Dialogue between MSOs and broadcasters over a la carte pricing and tariff freeze stalled; to revive only in November.

DG2L Technologies to touch 3000 digital screens in 18 months
DG2L Technologies has supplied 1500 digital cinema systems to UFO Moviez; targets 3000 screens in next 18 months.

Source: www.indiantelevision.com

Today's Newsbreakers.......India

	Govt refuses to encrypt Nimbus' India-Pakistan match feed
	Broadcasters offer waiver for advertisers who accept rate hike
	Auto firms build marketing policy on Maruti's referral
	RK Swamy-BBDO pact on Omnicom arm
	Source: Economic Times

	Sony Pictures plans exclusive deals with Reliance Retail
	McDonald’s to invest Rs 300 cr in expansion
	Levi's to add 800 stores by 2011
	HelloSoft’s VoIP products
	Source: The Hindu Business Line

	Making marketing magical again
	Three walk away with Incredible India a/c
	Targeting aging baby boombers
	Happiness in a grilled sandwich
	‘Media buying will change forever’
	Out of the box and on the air
	HUL and P&G will not accept surcharge on TV rates
	A discount by another name
	Clear Channel
	Companies that test toy are safe
	Source: Financial Express

	Surcharge row: Channels face ad drought
	Source: DNA


	Big spenders drop ads on TV channels
	Levi`s to add 800 stores in India by 2011
	Arvind Mills to market Polo in India
	US brands eager to adorn Indian malls
	Lighting, lifestyle, health high on Philips` agenda
	Making their mark
	It`s a wrap
	Source: Business Standard

	Happydent ad wins the Yahoo Award
	Source: Times of India

	MCD brings in new advertising policy
	Source: The Hindu

	You say it best when you say nothing at all
	McCann’s Ambar Chakravarty to join Publicis Ambience as ECD
	Vizag Steel readies itself for a creative pitch
	Rajeev Ravindranathan back to Saatchi as CD
	Makani Creative win Sia Art Jewellery’s creative and media duties
	Disney and GroupM explore the world of kids in India
	Guest Article: Sulina Menon: A surcharge on Lakshmi
	Source: Agency Faqs

International News

	Q&A: Phil Dusenberry, The Natural
	Motorola Names Ogilvy Lead Network
	Nielsen Realigns Web, Wireless Ops
	Returning Shows Offer Stability
	MillerCoors Heats Up Beer Market
	Source: Ad Week

	Nielsen: ABC's Grey's Most Played-Back Premiere
	Presidential Hopefuls Still Favor Local TV Ads
	Search Ad Spend Up 7.8% for Yahoo in Q3
	Mag Ad Pages Down 2.3% in 3Q
	Source: Media Week

	P&G Sees Valuable Assets in $86M Charmin Relaunch
	Source: Brand week

	Rera to regulate advertising by developers
	Source: Gulf News

	Internet TV Advertising Forum Launched
	Source: Digital Media Wire

	AOL plans to get rid of 2,000 jobs after advertising sales disappoint
	Source: Guardian

	Broadcasters Unveil Digital TV Campaign
	Source: Guardian

	Advertising Age Names Nintendo “Marketer Of The Year”
	Source: CNNMoney.com

	WorkChoices ads a waste of $121m: Gillard
	Source: ABC Online

	Sony, Intergi Join Forces for SOE Network Advertising
	Source: Escapist Magazine

	Political television advertising to reach $3 billion
	Source: CNN

	Woman Pleads Guilty for 'Free' Phony Ad
	Source: Forbes

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