Endemol to bring two format shows to India


MUMBAI: Endemol India is moving ahead aggressively with its plans. It has seven shows on the floor for various channels which are set for launch in November and December.

These include the Pogo Amazing Kids Awards on Pogo. It will also be doing shows for INX and Star.

In terms of introducing new formats to Indian broadcasters, Endemol is looking at two: 11 Cameras and Kids Are Alright.

Speaking to Indiantelevision.com Endemol India MD Rajesh Kamath says, "We are excited about 11 Cameras. This is a non fiction modern day story told entirely from the unique viewpoint of webcams and computer desktops. 11 Cameras is inspired by today’s world in which long-distance friends and lovers have traded in their pen and ink for the ones and zeroes of e-mail and the electronic hum of 10,000 webcams. Computers are the new breeding ground for today’s relationships.

The details are being finetuned in terms of how candid cameras can be used and for how long an interesting story can last. "The story will also be finetuned to syuit indian tastes. This is a story of love, sex, loneliness, fear, money woes, longing, adultery and jealousy in the digital age," Kamath adds.

Endemol International had recently acquired the format rights for the show from Oasis International for several territories including India, Australia, the US.

Kids Are Alright is a show where kids are pitted against adults.

Kamath adds that the aim is to have both these shows on air sometime in the March-April 2008 period.

Latest Reads

2017 was a regulatory roller coaster and the ride continues

NEW DELHI: The year 2017 for the media industry certainly couldn’t be called easy from the point of doing business despite efforts and claims by the federal government that significant progress had been made in the regard.

Specials Year Enders
Guest column: Digital outlook for 2018

MUMBAI: The year 2017 is behind us and, as we peek into 2018, there is so much to look forward to. The digital landscape is so dynamic and ever-evolving that an annual trend-spotting article would be unfair. But still there are key areas where digital is heading and I can safely say that 2018 is...

Specials Year Enders
Content segmentation defines English entertainment, movies in 2017

MUMBAI: It was the year of HD for English entertainment in India. Add to it, the bump up in the number of movie premieres and series that you could now see in better quality. Increased adoption of HD set top boxes encouraged broadcasters to go for HD. Content segmentation has emerged as a big...

Specials Year Enders
DTH's year of consolidation

MUMBAI: It would be safe to say that this was the year of the big DTH challenge. India’s cable TV multi system operators (MSOs) could not go into many phase IV areas and DTH stepped in wherever analogue broadcast signals were switched off following the crossing of the digital addressable system (...

Specials Year Enders
2017 a year of rebranding and extending time slots for Hindi GECs

MUMBAI: The year 2017 was a roller-coaster ride for Hindi general entertainment channels (GEC) in the truest spirit of the term. The tussle for the top slot in the Broadcast Audience Research Council (BARC) ratings has seen pay TV and free-to-air (FTA) channels hold on tight to the rope.

Specials Year Enders
The year of hiccups for marketers

MUMBAI: The year 2017 was when brands were unwillingly thrown into a roller-coaster ride only to emerge dizzy and faint. The highs weren’t enough to ride out the lows.

Specials Year Enders
2017: The year OTTs went regional in India

MUMBAI: Over-the-top (OTT) services were undoubtedly the centre of attraction in 2017. The boom in India’s internet users, mainly aided by the growth of Reliance Jio, ensured that OTT players got the right reception and target audience. Not just  mainstream TV broadcasters but even smaller players...

Specials Year Enders
Making the news: A look at what news broadcasters did in 2017

MUMBAI: News channels were thrown into a storm of activity in 2017 with each player keeping up its oars to wade out of challenges that hit at them like ten-foot waves. With elections and sensational news driving up viewership at various points throughout the year, English news channels had to...

Specials Year Enders
Guest Column: The comeback of full-service agencies in India

By 2020, we will be close to a billion digitised screens. With the advent of cheaper data and smartphones and by virtue of tech giants such as Google, Facebook and Amazon entering the grassroots of India, digitisation has become inevitable. And it’s going to be mobile plus digitised television (...

Specials Year Enders

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories