Endemol to bring two format shows to India

MUMBAI: Endemol India is moving ahead aggressively with its plans. It has seven shows on the floor for various channels which are set for launch in November and December.


These include the Pogo Amazing Kids Awards on Pogo. It will also be doing shows for INX and Star.


In terms of introducing new formats to Indian broadcasters, Endemol is looking at two: 11 Cameras and Kids Are Alright.


Speaking to Indiantelevision.com Endemol India MD Rajesh Kamath says, "We are excited about 11 Cameras. This is a non fiction modern day story told entirely from the unique viewpoint of webcams and computer desktops. 11 Cameras is inspired by today’s world in which long-distance friends and lovers have traded in their pen and ink for the ones and zeroes of e-mail and the electronic hum of 10,000 webcams. Computers are the new breeding ground for today’s relationships.


The details are being finetuned in terms of how candid cameras can be used and for how long an interesting story can last. "The story will also be finetuned to syuit indian tastes. This is a story of love, sex, loneliness, fear, money woes, longing, adultery and jealousy in the digital age," Kamath adds.


Endemol International had recently acquired the format rights for the show from Oasis International for several territories including India, Australia, the US.


Kids Are Alright is a show where kids are pitted against adults.


Kamath adds that the aim is to have both these shows on air sometime in the March-April 2008 period.

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