10 October 2007Newsletter SubscriptionEmail this Page Volume 19 - Issue No: 22








Adex Analysis

Advertising of Two Wheelers on TV during Jan-Aug '07
52 per cent rise in TV advertising of Two Wheelers during Jan-Aug 2007 compared to same period in 2006-AdEx India Analysis.

 

Media, Advertising & Marketing Watch
ICL appoints Vyas Giannetti Creative for logo, brand design
Essel Group's Indian Cricket League (ICL) has appointed Vyas Giannetti Creative as the agency to handle all the design work.

Broadcasters to drag Trai to court over tariff freeze order
Drawing fire over the tariff freeze order in non-Cas areas, broadcasters are planning to take Trai to court.

Eros inks content deal with Joost.com
 Eros inks content deal with internet TV service Joost; to provide over 200 Bollywood movies, 600 music videos from its library.

Big networks can deliver on digital front: CBS Prez
 CBS Corp. president & CEO Leslie Moonves says big networks are in best position to leverage digital opportunities

Indian delegate strength crosses 220 at Mipcom - View pics!

Big FM launches "Enjoy Drive with Big Smile"

Colgate attempts Guinness World Record

TNS India bags Amity HR Excellence Award 2007

NBC's 'Deal Or No Deal' to fight breast cancer

Nick to air 'The Duke' in home cinema slot on 14 Oct

Keertan Adyanthaya to join Star Plus as GM

Shringar launches new theatre, expands to 44 screens

Big FM to celebrate Navratri with special programmes

NGC Asia celebrates Hari Raya in Asia

TV Ratings
Top 10 Programmes (23/09/2007 to 29/09/2007)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (23/09/2007 to 29/09/2007)
ESPN
DD1
Zee TV
Star Plus
Sony Entertainment TV
Sun TV
Star Gold
Sahara One
Aaj Tak

Source: www.indiantelevision.com

 
Today's Newsbreakers.......India
    		• Advertisers-TV networks scuffle over ad rates
    		• Male grooming gets a cosmetic touch
    		• Japanese bike makers plan new initiative
    		• Baskin Robbins to expand
    		• Big Bazaar set for Esplanade launch
    		• Raymond plans range for babies
    		• Theme for a dream
    		• The art of gifting
    		• Jack Trout on licensing
    Source: Business Standard
     
    		• Vyas Giannetti gets ICL project
    		• ‘Brand India needs to reconcile with realities’
    		• Bombay Dyeing plans US foray
    		• Brand building in textiles important, says Plan panel
    		• `Forevermark' diamonds
    Source: The Hindu Business Line
      
    		• NRIs ask NYT to disown remarks made against Sonia in ad
    Source: Hindustan Times
      
    		• Acquisitions brew in branded tea market
    Source: Financial Express
     
    		• Google to tap YouTube for advertisements
    Source: DNA
    		• Brand Launches: Check out what's new this week
    		• Theatrical release is an investment
    		• 'We are from a country that values culture above all'
    		• Highway to health profit overseas
    		• Year's most talked about ads
    		• BBC Worldwide to open production base
    		• BCCI to blacklist Zee and Ten Sports
    		• DLF to sign licensing deal with Giorgio Armani
    Source: Economic Times
     
    		• INS buries hatchet with IRS survey body
    Source: Livemint
     
    		• 7Up likely to go with RK Swamy/BBDO
    		• Indian Magazine Congress: Rooting for the cause of magazine research
    		• Indian Magazine Congress: Common distribution system needed to counter dailies
    		• Indian Magazine Congress: Is the magazine industry ready for the future?
    		• Indian Magazine Congress: Way ahead for magazines is digitisation of content
    		• Raj Singh on life beyond the SMS short code
    		• Rediffusion DY&R, TBWA make it to AOA 2007 finalists
    Source: Agency Faqs
     
    International News
    		• $800 Mil.+ Hyundai, Kia Media in Play
    		• Miller, Molson Coors Merge Ops
    		• Google Turns AdSense Into Video Outlet
    Source: Ad Week
     
    		• Arbitron, Nielsen to Extend Project Apollo Pilot
    		• Nielsen Changes Rebroadcast Ratings Policy
    		• Debate Over Marketplace Metric Begins
    Source: Media Week
     
    		• Report: Retailers Push Sales, But Don't Call It 'Christmas'
    		• The Art of Promotion: Chanel Bags and the Mobile Art Project
    Source: Brand week
     
    		• Smart Communications to do ad blitz for gamers
    Source: Philippine Daily Inquirer
     
    		• Local Digital Ad, Marketing Firm ReachLocal Gets $55.2 Million
    		• Online Video Ad Firm Podaddies Raises $1 Million
    Source: Digital Media Wire
    		• NZ online advertising hits $57 million
    Source: TVNZ
     
    		• Time Warner Creates UK Advertising "Council" For Media Units
    Source: CNNMoney.com
     
    		• Rubicon Project Aims to Automate Online Advertising
    Source: BusinessWeek
     
    		• AAAA and ANA Announce the Withdrawal of ISCI Advertising Coding
    Source: Earthtimes.org
     
    		• Online advertising greater than previously thought: survey
    Source: New Zealand Herald
     
    		• Advertising Expo 2007 Opened Doors in Sofia
    Source: Sofia News Agency
     
    		•  Cars.com to rev up marketing with Super Bowl advertising
    Source: InternetRetailer.com
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