MUMBAI: As part of its strategy to focus on
new media initiatives, Eros International has
inked a deal with internet TV service Joost
(www.joost.com) to provide it with over 200
Bollywood movies and over 600 music videos from
will feature Bollywood music videos and Indian
filmed entertainment through exclusive Eros
movies and music video channels.
catalogue includes films such as 1942-A Love
Story and Salaam - E - Ishq.
are very pleased to be a part of Joost and to
be able to create Eros-branded music video and
movie services. We are strong supporters of
advertising-supported business models and believe
Joosts ability to deliver targeted and
interactive advertisements will benefit consumers
and marketers equally. This ability poises the
company to expand the video distribution business
and capture an enormous market opportunity,"
said Eros International EVP corporate development
and new media Marcus Stuart.
Joost EVP content strategy and acquisition Yvette
Alberdingk Thijm said, "Bollywood films
and music have seen tremendous growth recently,
and demand continues to grow. With Joost, people
around the world are able to watch these movies
and music videos for free. As a global entertainment
platform, Joost is a destination where people
connect over shared interests, like Bollywood.
Our partnership with Eros demonstrates the variety
of the programming available on Joost."
by Janus Friis and Niklas Zennström, Joost
uses TV content on the internet by offering
viewers a full-screen audiovisual experience
under a web 2.0 user experience. Joost is an
online, global TV distribution platform, bringing
together advertisers, content owners and viewers
in an interactive, community-driven environment.
the new media front, Eros already has partners
such as Comcast, YouTube and Sky.