Indiantelevision.com > AdEx India Analysis > Advertising of Two Wheelers on TV during January-August 2007

Indiantelevision.com presents AdEx India Analysis


Advertising of Two Wheelers on TV during January-August 2007 (9 October, 2007)

Key Findings:

52 per cent rise in TV advertising of Two Wheelers during January-August 2007 compared to same period in 2006.
'Motorcycles' dominated the Two Wheeler advertising on TV with a share of 73 per cent.
Two Wheeler players preferred advertising on GECs.
Hero Honda Motors with 35 per cent advertising share took the number one position in the top 10 list of advertisers.
Hero Honda Splendor NXG topped the chart of new brand launches on Television.
Average Ads/Day of Two Wheelers rose from 389 in January-August 2006 to 639 in January-August 2007.

Volume Growth of Two Wheelers on Television during January-August 2007.

Two Wheelers segment not only registered a growth of 52 per cent in its ad volume, but the number of players also increased from 13 in January-August 2006 to 22 in January-August 2007.
R K Rim Pvt Ltd, Cynosure Enterprise Ltd and Hero Honda Pvt Ltd were the top three players with maximum advertising growth during January-August 2007 over January-August 2006.

Monthly Trend of Two Wheeler Advertising on Television during January-August 2007.

High advertising of Hero Honda Motors Ltd for its brand Hero Honda Splendor NXG (a new brand) and Hero Honda CBZ X-treme during July 2007.
Baja Auto advertised the maximum for its new brands namely Bajaj Pulsar DTS-i 200 cc and Bajaj Kristal DTS-i during April 2007.

Segment of Two Wheelers on TV during January-August 2007.

Hero Honda Motors Ltd led the 'Motorcycle' advertising whereas TVS Motor Co. took the lead in the 'Scooterette' category.
Electrotherm (India) Ltd, Ace Corporation (ACE Group) and R K Rim Pvt Ltd were the top contenders for the 'E-bike' category.

Genre Preference for advertising of Two Wheelers during January-August 2007.

TVS Scooty Pep+ and TVS Star City advertised maximum on GECs.
Hero Honda Splendor NXG dominated the Music and News channels.
Compared to January-August 2006 there was significant growth in Two Wheelers advertising on Kids, Music and News channels during January-August 2007.

Top 10 Advertisers of Two Wheelers on TV in January-August 2007.

98 per cent of ad volumes contributed by the top 10 players during January-August 2007.
Electrotherm (India) Ltd, Global Automobiles Pvt Ltd, ACE Corporation(ACE Group were the three players in the top 10 list of January-August 2007 whose advertising figures were nil during January-August 2006.

New models of Two Wheeler advertised on Television during January-August 2007.

There were total of 21 new brands advertised on TV out of which 11 brands were of Motorcycle and seven of them made it to the top 10 list.
Top 10 list comprised of three brands of Bajaj Auto Ltd and two of TVS Motors Co.

Average advertising frequency of Two Wheelers on TV during January-August 2007.

Average ads/day on TV of Two Wheelers saw a rise of 64 per cent during January-August 2007 over January-August 2006.
Maximum growth in average ads aired per day on TV was recorded under the 'E-bike' category i.e. from first in January-August 2006 to 47 in January-August 2007.

Watch out for forthcoming interesting analyses in future.

(Analysis from AdEx India - A Division of TAM Media Research)