21 May 2007Newsletter SubscriptionEmail this Page Volume 18 - Issue No: 12
Media, Advertising & Marketing Watch

O&M, McCann Erickson steal the show at Mirchi Kaan Awards
The 4th Mirchi Kaan Awards names O&M the 'Agency of the Year' with 19 awards, McCann Erickson follows with 14 awards.

 
 

MCCS applies for uplinking license under Star Marathi
 MCCS, the ABP & Star Group JV, will name its new channel as Star Marathi; awaits uplinking nod for the news channel.

Big Feast from Biggest Loser Jeetega
 As an extension of its series of marketing initiatives for Biggest Loser Jeetega, SaharaOne organized Big Feast.

DD lost Rs 615 milion in faulty cricket telecast bid in 2004: CAG
 CAG says DD lost Rs 615 million due to faulty cricket telecast bid in late 2004, poor marketing and advertising sales.

GoAir announces 'GoCelebrate Offer' for festive season

CNN ties up with Suzuki for online football campaign

Discovery to close own retail stores; expand via partners

Verizon to bring ad hawks together

Big FM's 'Cool Maal Dhamaal' visits street children

DD to show Test match highlights

Star, Artificial Life to develop mobile games in Asia

Microsoft buys online ad firm for $6 billion

Disney to donate $3 million to Make-A-Wish Foundation from 'Pirates' world premiere

International licensing event in Bangalore covers anti-piracy issues

WPP buys online ad co. 24/7 Real Media for $ 649 million

RPG Cellucom targets 500 outlets by 2007-end

Fastrack promotes Summer Mania

TV Ratings
Top 10 Programmes (22/04/2007 to 28/04/2007)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (22/04/2007 to 28/04/2007)
Star Plus
MAX
Zee TV
Sun TV
Star One
SAB

Source: www.indiantelevision.com

 
Today's Newsbreakers.......India
    		• 'India to up advertising spends by 2010'
    		• Ad expenses to rise to 0.55% of GDP in 3 yrs
    		• Regional stars to power big endorsements
    		• BCCI likely to invite discounted bids
    		• Dabur plans marketing strategy for southern states
    		• Skumars brings Dunhill to India
    		• After Spiderman, cricket comes in Tamil
    Source: Economic Times
     
    		• McCann Erickson laps up ad awards
    Source:Times of India
     
    		• Elder to inlicense Thai brands
    		• Now, message in the lunch box
    		• Made in India, for the world
    Source: Business Standard
     
    		• Bruised, ad world looks beyond cricket
    		• Karan Johar turns Alfred Dunhill’s face in India
    		• Brand Tata won’t ride Daewoo to global markets
    		• ‘Although late, we are keen on developing the Indian market’
    		• Common as PCs?
    		• Ads that work faster than a fast-forward button
    		• Gauging viewer tastes, networks offer escapism
    Source: Financial Express
     
    		• Ad expenses in India to be over 0.55% of GDP
    		• BCCI ropes in sponsors for Ireland ODIs
    Source: DNA
      
    		• Jeans ad stirs up controversy
    Source: NDTV
     
    		• S. Kumars, Dunhill enter pact
    		• BharatMatrimony ties up with Airtel
    		• `No channel need guarantee viewership'
    Source: The Hindu Business Line
     
    		• Hutch makes your search come alive
    		• Mudra bags creative duties for Star News’ Marathi channel
    		• Rediffusion, JWT in final lap for Sulekha.com business
    		• IAMAI Online Travel: Knocking on the hotel’s door
    		• IAMAI Online Travel: Where’s the cheese?
    		• IAMAI Online Travel: How safe is it to fly?
    		• MakeMyTrip.com to be re-launched, adds mobile booking
    		• Rajiv Mishra joins Digital Broadcast as MD, SE Asia
    Source: Agency Faqs
     
    International News
    		• CBC-TV fears advertising exodus
    Source: The Globeand Mail
     
    		• $80 Mil. Sylvan Moves to Publicis
    		• Wieden Names Exec on Nike Account
    		• $1.9 Bil. Verizon Consolidation Boosts McCann
    Source: Ad Week
     
    		• Kournikova, Cartoon Team Up
    		• Some Advertisers Angered by Opie & Anthony Suspension
    		• Microsoft to Acquire Holding Co. aQuantive for $6 Bil.
    Source: Media Week
     
    		• DVR, online ad packages to complicate TV ad negotiations
    Source: Marke Watch
     
    		• Halifax Pastor Threatens to Pull Ads Over Falwell Cartoon
    Source: Editor & Publisher
     
    		• Ads to cellphone screens set for rapid growth
    Source: Boston Globe
    		• UK spending on TV adverts drops
    Source:BBC
     
    		• Bharat Dabholkar sheds light on the ad world
    Source: Times of Onam
     
    		• Digital recorders dent US advertising market
    		• Claire Beale on Advertising
    Source: Independent
     
    		• Wireless company asks cell phone users to view ads
    Source: WTOL
     
    		• Ad business tries to cater to viewers of alternative media
    Source: Taipei Times
     
    		• Labor promises crackdown on taxpayer-funded ads
    Source: Abc.net.au
     
    		• Drug firms and patient groups join in fight to overturn advertising ban
    Source: Guardian
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