Licensing Brands International (LBI) held a two-day event in Bangalore called
Licensing in India with focus on various issues governing the segment.
LII will be an annual event with the next edition planned at Mumbai, according
to LBIs Christine Annechino.
TV viewership, channels, the growing number of malls and hypermarket, the internet
explosion over the past decade have thrown open huge business potential for licensing
of well known brands, icons, real and cartoon characters globally, and more so
in India. Christine said that all the above components were in place in India
for the licensing to thrive here, as well as the government's support of trademark
protection, economic growth and personal income growth.