Television

CNN ties up with Suzuki for online football campaign

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MUMBAI: News broadcaster CNN is teaming up with Suzuki to launch ‘Football Fanzone'. This is an interactive online special where supporters worldwide can come together to share their love of the game at www.cnn.com/footballfanzone.

The Football Fanzone allows users to check out the latest results, tables and other statistics. Features include ‘player of the week' and ‘team of the week', while CNN sports anchor Pedro Pinto's exclusive 'Goal Mouth' blog will bring insights from behind the scenes - the scoops, the big interviews and all the gossip.

In addition, fans can submit their pictures and videos as well as commentary which, if selected, will be posted on the site to be shared with millions of fellow fans around the world. Users can also cast their votes in polls and forums designed to gauge global reaction to hotly debated football issues.

CNN ad sales Asia Pacific VP William Hsu says, "Football is without question the world's most popular sport and we are delighted to launch this interactive forum in association with Suzuki Motor Corporation for millions of fans around the globe. CNN.com continues to lead the field in global online news sites and this new initiative allows Suzuki Motor Corporation perfect reach to our audience who enjoy high disposable incomes and are proven regular purchasers."

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