2 May 2007Newsletter SubscriptionEmail this Page Volume 17 - Issue No: 99
Adex Analysis






 


Snapshot on TV advertising in Q1 2007
 33 % increase in ad volumes on TV in Q1 2007 over Q1 2006 - AdEx India Analysis.

 
 

Executive Dossier
'We have enough high quality relevant content to provide for each of the three channels'
 Interview with ESPN Software India managing director RC Venkateish

Media, Advertising & Marketing Watch
Sab ramps prime time; gets 5 Disney shows
 Sab rejigs primetime, plans weekend ramp-up; brings back 'Left Right Left', acquires 5 Disney properties.

TV 18 promoter Bahl to sponsor $110 mn film firm, listing on AIM
 TV 18 promoter Raghav Bahl sponsoring The Indian Film Company, plans to list on the AIM of the London Stock Exchange.

TV 18 Q4 consolidated revenue up at Rs 803 million

GBN posts maiden net profit in Q4

Venice fest lauds Madison's Cadbury mobile campaign

Tata Sky winners watch the World Cup final with Hrithik

Dish TV to get Rs 7.5 billion infusion from promoters

Parliamentary panel bats for private FM players

BCCI in favour of a shorter World Cup; slams ICC

HomeCable to distribute 4 European channels in India

Star Gold honours best of comedy in Indian Cinema

Hungama TV to kick off 'Pyjama Pakdo Contest ' on 7 May
Mattel, Saregama & Fun Republic team up with Make A Wish Foundation to screen 'Barbie Fairytopia Magic of the Rainbow'

'Amul Star Voice of India' auditions in Mumbai

Adlabs Cinemas launches in New Mumbai

Yahoo! acquires online ad exchange firm Right Media

TV Ratings
Top 10 Programmes (15/04/2007 to 21/04/2007)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (15/04/2007 to 21/04/2007)
Star Plus
Zee TV
Sun TV
Star One

Source: www.indiantelevision.com

 
Today's Newsbreakers.......India
    		• Cricket not among top five popular games
    		• No sensible media buyer can ignore cricket
    		• MS eyes Web ad firm 24/7 Real Media
    Source: Economic Times
      
    		• 500 entries for Ad Club of Cochin awards fete
    		• Nissan focussing on brand building
    		• Discovery leads English channels in viewership
    		• Dabur Foods bets on Real Twist for beverage business growth
    		• Henkel India's Ranju Mohan is Ad Club Madras President
    		• Recognition for Madison Media's Cadbury ad
    		• Muted response
    Source: The Hindu Business Line
     
    		• It’s showtime for television channels
    		• Boom time on the radio
    		• GM, Shaadi.com join hands with Bollywood blockbusters
    		• United Spirits aims at gap with 'luxury' brand
    		• MERC hikes tariff for ads, hoardings in TPC area
    Source: Financial Express
      
    		• Advertisers tepid on Bangla tour
    Source: Business Standard
     
    		• Kangana to do an ad with Salman
    		• Celebrity endorsements, a double edged sword
    		• Yahoo to acquire online advertiser Right Media
    		• HLL is readying more food product launches
    Source: DNA
     
    		• Just Chillz: Capturing the feel good factor in a cone of ice-cream
    		• Appy Fizz & Friends capture the nation’s imagination
    		• Yatra.com moves to Leo Burnett
    		• GOD bags Orama 4D theatres
    		• Mobile2win to speed-dial mobile ad services
    		• Indiatimes serves up clutter-free revamp
    Source: Agency Faqs
     
    International News
    		• Yahoo to Provide Graphical, Video Ads on Comcast Site
    Source: Bloomberg
     
    		• It's Official: Gosper to McCann EMEA
    		• MediaVest Names Tucker CEO
    		• MTV Tr3s Preps Multimedia Push
    		• Murdoch Bids for Dow Jones
    		• Google: Viacom Suit Hurts Users
    Source: Ad Week
     
    		• Digital Out-Of-Home To Top $1.7 Billion In '07
    		• Agency Execs Mixed on Yahoo Move To Buy Right Media
    Source: Media Post
     
    		• Tucker to Suceed Desmond as CEO MediaVest
    Source: Media Week (US)
     
    		• Telstra ads to fight impasse
    Source: NEWS.com.au
     
    		• Mobile Spam Will Kill Mobile Advertising
    Source:DM News
    		• Microsoft reportedly eyes online advertising firm
    Source: MarketWatch
     
    		• Canadian Online Ad Revenue Climbs
    Source: Independent
     
    		• Publicis wins global advertising, marketing contract from Citigroup
    Source: Euro2day
     
    		• Reuters Links Hyundai Ads to Stories about 'Smart Thinking'
    Source: ClickZ News
     
    		• PAKISTAN: Bill against women models in ads planned
    Source: Asia Media
     
    		• ITV reveals advertising plans for ITV.com
    Source: Marketing Week
     
    		• ServiceMaster Receives Spirit of Success Advertising Award
    Source: PCT Online
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