Indiantelevision.com presents AdEx India Analysis
 

Snapshot on TV advertising in Q1 2007

(1 May, 2007)
 

Key Findings:

  • 33 per cent increase in ad volumes on TV in Q1 2007 over Q1 2006
  • 'Food and Beverages' sector topped TV advertising with a high 13 per cent share in Q1 2007
  • News channels saw a huge 62b per cent growth in ad volumes in Q1 2007

This week, AdEx India looks at the advertising trends on Television medium in the first quarter of year 2007.

Growth in TV advertising in first quarter of 2007 compared to the same period of previous year

 
 
  • 33 per cent more ad volumes accounted on TV in Q1 2007 compared to Q1 2006

Top Sectors on TV in the first quarter of 2007.
 
 
  • 'Food and Beverages' saw the maximum 13 per cent share of ad volumes on TV in Q1 2007.
  • Other three sectors with a high share of ad volumes were Personal Care/Hygiene, Services and Banking/Finance/Investment.

Growing Channel Genres on TV in Q1 2007 compared to Q1 2006.
 
 
  • Maximum 62 per cent growth in ad volumes registered by News channels in Q1 2007 compared to the same period of previous year.
  • Other three genres that observed high growth in ad volumes were Sports, Religious and Movie channels.

Positioning of Top Categories in Q1 2007 compared to Q1 2006 on TV.
 
  • Cellular Phone Service, Cars/Jeeps and Cellular Phones maintained their position in Q1 2007 also.
  • Internet/SMS Service saw the highest jump of 67 places from 71st position in Q1 2006 to 4th position in Q1 2007.

Growing Categories in Q1 2007 compared to Q1 2006 on TV
 
 
  • Highest 1115 times increase in ad volumes of Hair Conditioners on TV in Q1 2007 compared to Q1 2006.
  • Range of Toiletries and Lifestyle category saw growth of 315 and 304 times respectively in Q1 2007.

Shift in Ranks of Top Advertisers in Q1 2007 compared to Q1 2006 on TV.
 
 
  • HLL and Reckitt Benckiser maintained their positions in Q1 2007 compared to Q1 2006 on TV.
  • Coca Cola saw the maximum jump of 19 places from 25th position in Q1 2006 to 6th position in Q1 2007.
  • Tata Motors followed with positive shift of 12 places from 20th position in Q1 2006 to 8th position in Q1 2007

New Brands launched on TV in the first quarter of 2007.

 
 
  • Three of the Top 10 new entrants belonged to Automobiles in Q1 2007.
  • Home Shop18 (of Internet/SMS Service category) topped advertising among the new entrants on TV in Q1 2007.
  • Other two new entrants were Tata Indigo Xl and Colgate Max Fresh Citrus Blast.

Channel and Program promo advertising in Q1 2007 over Q1 2006.

 
 
  • A 20 per cent rise was observed by Channels in promo advertising in Q1 2007 over Q1 2006.
  • Program promo advertising saw a 16 per cent rise in Q1 2007.

Watch out for forthcoming interesting analyses in future.

 
(Analysis from AdEx India - A Division of TAM Media Research)
 
 
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