17 May 2007Newsletter SubscriptionEmail this Page Volume 18 - Issue No: 10
Media, Advertising & Marketing Watch

Price notion for television needs to be built
A product price notion for television content needs to be built as conditional access takes hold in the metros.

Pop ups are the least effective way of cricket advertising

Product placement in shows an effective way to counter negative news: Tam

 
 

No move to increase FDI, permit news to private FM radio
 I&B minister Priyaranjan Dasmuns says there is no proposal to increase FDI nor allow news in private FM radio

Government opposed to fixing DTH channel prices
 Government opposes fixing prices of channels for DTH television, banks on market forces to bring down rates.

DD revenue down 13.6% to Rs 8.2 billion, AIR up

Bikash Banerjee is Bhaskar biz head - West & South

Adidas launches a Retail University in India

Arvind Brands re-launches Flying Machine brand

Moses starts new innings as ad sales head at Radio Dhamaal

Garnier TV Stars on Vijay TV, Big FM

Turner extends Cartoon Network deal with Mobile2win
Disney launches 'Travel on Demand' on cable
Cartoon network now available on Hutch, Airtel, Spice Telecom, and BPL

UTV withdraws partnership with Palador for world cinema

Zee to launch afternoon daily 'Meri Doli Tere Angana'

Radio City launches an English show

Ripley’s, Louis Tussauds Wax`Museum and Guinness to feature in Bangalore’s Innovative Film City

IOC opens bidding for 2016 Olympics

'Biggest loser jeetega' starts on 18 May

Murugavel Janakiraman is IAMAI chairman

TV Ratings
Top 10 Programmes (22/04/2007 to 28/04/2007)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (22/04/2007 to 28/04/2007)
Star Plus
MAX
Zee TV
Sun TV
Star One
SAB

Source: www.indiantelevision.com

 
Today's Newsbreakers.......India
    		• Team 8 beats minnows by huge margin in ad game
    		• Advertisers' snub stumps BCCI
    		• Users value newspapers more to judge products
    Source: Economic Times
     
    		• Ripley's in tie-up for India foray
    Source: The Hindu Business Line
     
    		• Spencer's scouting for international brands
    		• Bangalore firm launches ayurvedic haircare product
    		• Arvind shifts exports focus to retail
    		• Brand India: Tonic for the soul
    Source: Business Standard
     
    		• 110 years on, Godrej is going for facelift
    		• Sportswear makers stitch a designer line
    		• Simpsons apparel line to be launched in India
    		• Bharti’s retail plan hits brand-barrier
    Source: DNA
     
    		• `Electrolux is led by consumer insights'
    		• Audience be damned!
    		• China and its brands
    Source: Brand Line
    		• Hindustan Lever planning ad blitz to arrive in new avatar
    		• Net gain for Movies
    		• Branded by design
    		• Mallya bags Whyte & Mackay for $1.18 billion
    Source: Financial Express
     
    		• Online ads: Big gains for small cos
    		• Dhoni to bat for NCERT textbook
    		• Wide Delivery
    Source:Times of India
     
    		• Mentos: Getting smart all over again
    		• Churn at Times Internet as Vinay Kumar, Sharat Dhall quit
    		• Bharat Kapadia gets a leg up at Bhaskar Group, now ED
    		• Sally Hansen assigns creative duties to A Advertising
    		• IMCL’s Rahul Kapuria joins vJive Network
    		• Rediff’s India ad revenues up 92%, adds 53m users
    		• Rajasthan Patrika’s Concerned Communicator Award calls for entries
    		• Nautanki.tv appoints ex-Rediffusion hand Srishti Sawhney
    Source: Agency Faqs
     
    International News
    		• Time Warner Cable working on ad platform
    Source: Reuters
     
    		•  Classy ads lure quirky Japan audiences
    Source: Variety
     
    		• Disney Goes Mobile
    		• Virgin Airways Holds Review
    		• Euro RSCG Taps Business Chief
    		• Starcom, Discovery HD in Data Pact
    Source: Ad Week
     
    		• Aegis Adds South Africa's Trigger to Isobar
    		• Dawn Gets Greener With Care2
    		• PermissionTV Teams With Agency.com and Metropolitan Talent Agency
    Source: Media Post
     
    		• Starcom MediaVest Board of Directors Promotes Four
    Source: Media Week (US)
     
    		• ABC, CBS Work Out Live-Plus Ad Sales Formulas
    Source: TV Week
    		• AOL: Mobile ads could grow to $5 bln in 5 years
    Source: Yahoo
     
    		• Greek, Polish out in Olympic welcome ads
    Source: United Press International
     
    		• AOL acquires AdTech
    Source: DM Europe
     
    		• Stripped Down: Limited Brands Sheds Express Chain
    		• Saturn Says, 'Rethink American'
    Source: Brand Week
     
    		• New TVC for Rani raises the bar for FMCG advertising in the region
    Source: AME Info
     
    		• No ban on junk food ads: Minister
    Source: Border Mail
     
    		• Coke signs up AdMob for mobile internet advertising
    Source:Direct Traffic News
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